Q4 Blog

Download the latest Q4 Whitepaper on social media for public companies.

We’re thrilled to announce our latest report on the use of social media by public companies for investor relations.  If you’d like to get right to the report you can download it here.

Last year we released two research reports on Twitter for investor relations.  At that point, our sample of 350 companies told us that 35% were using Twitter for IR, in the current report you’ll see this adoption is now at 65%.

However, it’s not all about Twitter. So we expanded our research to include Facebook, LinkedIn, Blogs, YouTube and SlideShare.  Their respective adoption rates for IR came in at:

• 37% Facebook
• 29% YouTube
• 10% Corporate blog
• 10% SlideShare
• 93% LinkedIn

Social Media Used by Public Companies for IR

We included LinkedIn because company pages are created automatically and now anyone can “Follow” any company.

What impresses me the most about the state of the market is just how many companies are using social media . We’ve included hundreds of examples in this report and we’ve literally just scratched the surface.

The complete report is 96 pages and has tons of stats, charts and web links.

Register on the landing page and we’ll email you the whitepaper right away.

We hope you enjoy it.

Let us know what you think in the comments below! Is social media for IR reaching a tipping point?

Cord Blood America, Inc. (OTCBB:CBAI) is one of the over 350 companies we track in our ongoing research study on how public companies are using Twitter for Investor Relations.  They use Twitter to keep their followers up to date on both company and industry-related news and overall do a great job of engaging with their followers on this channel.

Similarly, they also use Facebook to connect and engage with shareholders and also populate this channel with company news, frequently post commentary on happenings in their industry and provide links to relevant sites.

So in a continuing effort to share how public companies are using social networks, I contacted Mike and Trina Elliott of NETGENPR, who helped CBAI develop their social media strategy. Of particular interest to me is how they manage their Facebook community; on the discussion board one of the topics is entitled “Removed Posts Board” where they archive the posts deemed inappropriate under the Discussion Guidelines and Terms of Use and give the reasons why they were removed.

What follows is a discussion with Mike who is Co-Founder & Head of Digital Strategy.  We talked about how CBAI’s strategy unfolded, how success was measured and how the “removed posts board” evolved.

Read more…

On February 14, Darrell Heaps, our co-founder and CEO, and one of North America’s leading authorities on social media for IR hosted a guided tour of “The Current State of Social Media” webinar in which he walked through a current snapshot of what’s happening in the use of social media for IR and why it’s important to your investor relations program. Here is the full replay of the session and the Q&A, it’s 1hr15mins long:

During the session participants were provided with an interactive demonstration of how social media is helping other public companies mitigate share value erosion, dramatically increase their website traffic and broaden their reach to potential investors.  As part of his guided tour he also revealed:

• Which social networks are being adopted by companies for IR first and why.
• How these companies are using social networks and deriving value from them.
• Tips to enhance engagement and streamline quarterly reporting.

Darrell’s presentation was loaded with over 50 examples and case studies of how public companies are using social networks like Facebook, Twitter, LinkedIN and blogs to enhance their IR program.

If you’re thinking about if, when and how to integrate social media with your investor relations program, you should watch the video version of the presentation.

I’ll also be providing an overview of the session with lots of links in an upcoming blog post…stay tuned!

Sheryl

Earlier this week www.uberceo.com released a study on the use of social media by Fortune 100s chief executive officers. The presentation has been included with this article.

Read more…