TVI Pacific Discusses ROI of using Social Media for IR
January 11th, 2010
“My sole objective, and the only bullet on my job description, is to get the share price of TVI to a fair and sustainable value, PERIOD. I decided the way to do that would be to use all things social media and set some benchmarks for Return on Investment (ROI) so I could measure the results. Indicators such as increased web traffic, improved liquidity, increased institutional holdings and improved investor sentiment, would all result in a fair share price.” – Rhonda Bennetto, Executive Director Investor Communications, TVI Pacific Inc.
TVI is still a relatively new user of social networks and in conjunction with the launch of their new website in mid-November 2009, they have reaped some interesting results thus far:
- Website visits are up from 100/mth to 4,000/mth;
- 83 followers on Twitter (as of Jan 11);
- Photos have been viewed on Flickr 1,519 times and they have 696 views of their videos on YouTube;
- Average daily trading volume has increased 55%; and
- Their share price has risen from $0.06 prior to launch to $0.12.