Over the past few weeks, my colleagues and I here at Q4 have been sharing some articles that reiterate the importance of driving traffic to your website.  For example, the article ‘Why you shouldn’t send your traffic to Facebook?’ was short and sweet and in a sentence underscores the value of using social channels to cast a wide net to bring visitors to your website instead of driving them off.
Driving traffic back to your website will obviously increase the number of visitors.  But it can also make people aware of …

Here is what we’ve been reading and sharing on Twitter for the week of September 19, 2011:
Say-on-pay votes not tied to corporate performance: http://bit.ly/pkJtWe
Four mega trends shaping the future of commerce: http://bit.ly/o2GlAz
5 bad PR practices that will frustrate journalists: http://bit.ly/pR1Gzw
Social media use by Financial Advisors: http://bit.ly/r4kOwt
UBS Bonuses At Risk As $2.3 Billion Trading Loss Erases Profit: http://bit.ly/nMIhDL
Frustrations Rise on Whistleblower Hotlines: http://bit.ly/qFrZ1M
The Future of Websites: http://goo.gl/I2OwK
How Social Should a Newscast be?: http://bit.ly/pAgPW1
Is FINRA Set to Be the Big New Regulator on the Block?: http://bit.ly/nFaMaY
50 tips for a better online newsroom: …

Here’s this week’s roundup of what we’ve been reading and sharing on Twitter:
 
State of the Media: The Social Media Report:  http://bit.ly/qFvlxM
How has social media changed the way newsrooms work?: http://j.mp/ohGE9A
IPO Backlog Hits Record Despite Market Turmoil: http://stks.co/CU2
Five Reasons Why Websites Still Matter: http://bit.ly/qjBJKV
6 Social Networking Questions IT Should Investigate: http://bit.ly/pidQbN
The best and most complete story on the UBS rogue trader: http://bit.ly/mWrWKA
Robot traders set to oust humans from the trading floor: http://bit.ly/r9M5I4
HP execs misled investors before August stock crash: lawsuit: http://reut.rs/mVXyma
Until next week!
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This is the second part of an interview I conducted with PotashCorp.  If you missed part 1, you can read it by clicking here.
C: Often I hold your site up as a best practice example for other companies but the response I get from some IROs is, “We don’t have the same size team as a company like Potash – we don’t have that kind of budget.” What’s your response to that?
T: People think we have a much bigger team than we actually do. We have only just recently hired …

Through my involvement over the past 10 years as a panel judge in the ‘Electronic Disclosure’ category of the Canadian Institute of Charted Accountants (CICA) Corporate Reporting Awards, I have become very familiar with the PotashCorp website (www.potashcorp.com). In my work with Q4, I often refer to it as an exemplary model of best practices.
Recently I interviewed Tim Herrod, Director, Treasury (C.A.) and former Manager, Investor Relations with PotashCorp, who was instrumental in helping to plan both the award-winning former site and current redesign, which was launched in January of …

Social media has made the sharing of ideas and information easy. Sometimes you may see a tweet that catches your eye – but if you’re not fast enough it’s already been replaced with something else. Add to that, the fact that sometimes there are not enough hours in the day to read everything.
That’s why we’ve decided to put together a list of some interesting things we’ve been reading and subsequently sharing with our followers for the week of August 8, 2011:
Social Media: Get Out of My Sandbox!: …

Last week I had the pleasure of speaking at Deutsche Bank’s annual capital markets client training seminar in New York.  The session was entitled: Leveraging Technology: Online Communications and the Role of Social Media.
The audience spanned many countries such as China, Hong Kong, Russia, Germany, UK, Switzerland, The Netherlands, Brazil, South Africa and many more.  Knowing this I made sure that I included relevant information on what countries are using social media for investor relations.  I also thought the audience would appreciate some background on sector use as well.
I also …

Rivel Research is well-known for their ability to gather, analyze and interpret investment community feedback.  Their work spans many industries and is used by a broad range of executives from boards of directors, to C-Suite executives, marketing teams and investor relations and corporate communications professionals.
To this end, on a quarterly basis Rivel issues best practice reports based on topics of interest from members of the Rivel Intelligence Council (comprised of senior level investor communications executives) and assessed by buy-side investment professionals in both the US and Europe.
What follows are some …

We are pleased to announce that Ryder System, a client of Q4 was presented with three major awards for Best Overall, Best First Impression and Best Innovative Idea or Concept in the IR Website category on June 30 at the NIRI Orange County 2011 Investor Relations Achievement Awards Program.
The Orange County NIRI Chapter awards program is in its 17th year and is recognized as one of the oldest and most renowned annual report and IR competitions in the United States. You can read more here: http://bit.ly/nXAIVt
Ryder System is one …

The use of social media by institutional and retail investors is growing at a significant rate.  Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors.
Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the NIRI Annual Conference which sought to answer this question:
‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more …