“Return on Interaction” Measure of Success for Newport’s Social Media Program
In a press release issued earlier this week, Newport Digital Technologies, Inc. (OTC Bulletin Board: NPDT) announced the “formal launch of its Digital Strategy and Social Media program”. The program was developed by the company’s Digital Strategy team “to leverage the ever-evolving social business networks, bringing NPDT brand awareness to shareholders, investors, potential clients, and industry partners.”
Newport is a technology solutions driven company organized to focus on serving five of the fastest-emerging businesses in the technology space – RFID (Radio-Frequency Identification), WiMax, eLearning, and LED Digital Signage and LED Lighting solutions.
Newport has embraced several social channels including Twitter, YouTube, Posterous and FlickR to broaden the company’s audience. They also have a Facebook account which we highlighted in our recent whitepaper for their exceptional use of the channel. For example, the information is current and up-to-date with a good balance of material including recent press releases, links to shareholder conference calls and videos that all help to provide a better context about their business.
So based on Newport’s inclusion in our whitepaper and the “formal launch” of their Social Media program, I contacted Isaac Cruz, the company’s Digital Strategy Manager, to gather some more background information about how this all came to be.




We are currently working on our next research report on how public companies are using social media. This research is based on our analysis of over 350 companies and their uses of social media from a corporate and investor relations perspective. We have recently completed the primary research and have decided to share our findings as we go, through a series of blog posts that will highlight various aspects of the report.
