An effective IR strategy has many components.  Such as setting measurable short and long-term goals and objectives and developing strategic messages and tactics to deliver the program.  The plan must also be monitored to measure its effectiveness and fine-tuned as needed.
Short and long-term goals and objectives can include identifying investors who are interested in your sector and/or known to have invested in your peers to meet with over the course of the year. (Although making sure you also meet with your current investors should also be a priority).
Okay, so you …

The IR Magazine Canada Awards is being held next week at the Royal York downtown Toronto.  You can read more about the event here: http://bit.ly/wHEWtu.
Every year, we, at Q4 look forward to networking and the amazing show put on by @irmagazine.
We’d like to take this opportunity to congratulate our clients who have been nominated:
Grand prix for best overall investor relations – large cap (C$10 bn and over)
Goldcorp
Best investor relations officer – large cap
Goldcorp
Best IR by a CEO – large-cap
Goldcorp
Best IR by a CEO – mid-cap
Intact Financial
Best financial reporting
Goldcorp
Best investment community …

We have many conversations with IROs and often get asked: how do I get started with social media? What’s the ROI? How much time is needed to keep the channels populated with content? What are the risks?
All of the aforementioned are important considerations. A recent article I read posed 6 questions for companies to think about before getting into social media: http://smallbiztrends.com/2012/01/social-media-ready.html.
The article was not necessarily public company specific, but I thought the ideas presented would be valuable to share with IROs. That said, I’m going to …

Here’s what we’ve been reading and sharing on Twitter this week:
Facebook Said to Plan Record IPO at $100 Billion Valuation: http://goo.gl/sif3F
Beyond Facebook: 5 Questions to Ask Before Jumping into a New Social Network: http://bit.ly/uN3A5p
6 easy steps to better investor relations: http://bit.ly/rwpXkR
WHAT can you do with Social Media? More than you might think: http://t.co/UNjLteuR
Social media success doesn’t come cheap: http://bit.ly/uB8MFJ
UPDATE: Facebook denies disputed page to both Merck companies: http://bit.ly/v3Lh2R
Foreign Hackers targeted Canadian firms: http://bit.ly/sVO32m
It’s game on for Zynga initial public offering: http://stks.co/1Kdz
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Here’s what we’ve been reading and sharing on Twitter this week:
 
8 ways to humanize your business on social media: http://wind.mn/rpubIC
Why Americans Use Social Media: http://6sen.se/vHeyH2
Online Annual Meetings Begin to Click: http://ow.ly/7uGY6
Companies to integrate social media on Black Friday: http://bit.ly/rM3kJc
Will Facebook Go Public?: http://bit.ly/tClEW1
5 Tips: Avoid Being A Social Media Turkey: http://bit.ly/sqe43c
Groupon plunges below IPO price: http://cnnmon.ie/sSRpNy
The importance of managing investors’ expectations: http://post.ly/3zcqF
Fake forum comments are ‘eroding’ trust in web: http://bbc.in/sV5cIO
StockTwits: Why You Should Care: http://bit.ly/twIhku
 
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Measuring Social Media ROI: 3 Things to Consider: http://on.mash.to/tdUOe3
Media companies and Twitter – still mostly doing it wrong: http://bit.ly/srsKZj
Reporters Use Twitter to Promote, Not Report [STUDY]: http://on.mash.to/tBtS1F
Jeff Bezos Owns the Web in More Ways Than You Think: http://stks.co/17ga
Over 48 hours of video is uploaded to YouTube every minute: http://post.ly/3tLJD
Social Readiness: Architecting a Connected Enterprise: web-strategist.com/blog/2011/11/1
Paving a way for women in Brazil: http://j.mp/vOxSyG
Investor videos: Success Tips from a Producer: http://bit.ly/tpUzkc
Bringing you insights into LinkedIn Groups with our new statistics dashboard: http://zite.to/sYnFwp
5 Must Read Investor Relations Articles and Blog Posts: http://bit.ly/vJrT5P
We are …

Here’s what we’ve been reading and sharing on Twitter this week:
Win the online discussion by playing nice: http://ow.ly/6NTGA
Dreamforce Video: Building your social strategy: http://bit.ly/mXNvXz
Warren Buffett on online investor relations: http://bit.ly/nViWBH
Companies find the Twitterverse as they turn to social media: http://bit.ly/pCqM6I
New Digital Communications Model – Time to Get on Board: http://j.mp/pLQP9y
The Best Countries for Business: http://j.mp/pnjkH9
Facebook Launches New Metric: “People Talking About”: http://t.co/JGQc70R7
HootSuite Integrates LinkedIn Company Pages & Groups: http://t.co/WfEwLtio
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Here’s this week’s roundup of what we’ve been reading and sharing on Twitter:
 
State of the Media: The Social Media Report:  http://bit.ly/qFvlxM
How has social media changed the way newsrooms work?: http://j.mp/ohGE9A
IPO Backlog Hits Record Despite Market Turmoil: http://stks.co/CU2
Five Reasons Why Websites Still Matter: http://bit.ly/qjBJKV
6 Social Networking Questions IT Should Investigate: http://bit.ly/pidQbN
The best and most complete story on the UBS rogue trader: http://bit.ly/mWrWKA
Robot traders set to oust humans from the trading floor: http://bit.ly/r9M5I4
HP execs misled investors before August stock crash: lawsuit: http://reut.rs/mVXyma
Until next week!
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Social media has made the sharing of ideas and information easy. Sometimes you may see a tweet that catches your eye – but if you’re not fast enough it’s already been replaced with something else. Add to that, the fact that sometimes there are not enough hours in the day to read everything.
That’s why we’ve decided to put together a list of some interesting things we’ve been reading and subsequently sharing with our followers for the week of August 8, 2011:
Social Media: Get Out of My Sandbox!: …

Last week I had the pleasure of speaking at Deutsche Bank’s annual capital markets client training seminar in New York.  The session was entitled: Leveraging Technology: Online Communications and the Role of Social Media.
The audience spanned many countries such as China, Hong Kong, Russia, Germany, UK, Switzerland, The Netherlands, Brazil, South Africa and many more.  Knowing this I made sure that I included relevant information on what countries are using social media for investor relations.  I also thought the audience would appreciate some background on sector use as well.
I also …