Polycom has whole-heartedly jumped into the social media pool.  They incorporate Twitter, Facebook, YouTube, Blogs and LinkedIn into their communications strategy and have several accounts for each channel.  The company prominently displays this information on their website via a dedicated “Connect with Polycom using Social Media” in the newsroom section.

A review of how Polycom uses each channel revealed consistent messaging and current and up-to date information.  Some of the senior management team also regularly tweet and are active bloggers providing additional commentary on an industry-related topic or company specific news. …

I have spoken to many IROs about their use of social media. Some are exploring their options (and even have their own personal Facebook or Twitter account) to help them decipher what will fit in best with their company’s communications and overall business strategy.  If they decide to move forward with some kind of social network, they are taking it slowly to see what evolves and how much of their time it will actually take up (see my recent blog about two companies who have gradually integrated Twitter and Facebook …

We’ve been so busy the last couple of weeks we haven’t been able to announce a new addition to Q4.
Sheryl Joyce, joined us on April 14, as Director of Marketing Communications and is responsible for all marketing and communications initiatives such as blogging, webinars, events and best practices. Sheryl has twelve years experience in the capital markets industry, nine of those specializing in investor relations.  Sheryl brings years of experience in investor relations and corporate communications and maintains well-established relationships with sell-side analysts, institutional …

Ok, it’s been almost a year but nonetheless, this is officially the 2nd year into implementing the Rockefeller Habits at Q4.  We kicked off our annual and Q1 2009 priorities yesterday with the whole company and now that we’ve gone through the process a few times we seem to be much more efficient at it.
I think what I enjoy most about the process for implementing the Rockefeller Habits is that it’s actually very similar to using Agile processes for developing software:

Focus on the highest value items first
Make progress on those …

Last year was a great year for all of us here at Q4.  We officially launched Q4 PRESS and also launched a major version of Q4 WEB that included RSS feeds, Google Maps, photo galleries and a host of other improvements.
Anyone who has worked for company experiencing explosive growth can appreciate the difficulties that come with it and the the importance of maintaining focus with respect to corporate objectives.  Chris Jones posted back in July with respect to our adoption of the …

I was reading an interesting blog post the other day about how to live in the present when you feel overwhelmed and how that can affect your personal and professional life.
The article talks about the 3 states a person generally lives in at any given time; past, future and present.  I’m sure just about everyone uses their cell phone while driving, or has the news on TV while eating dinner and while checking email on their blackberry.  All of this multi-tasking leads to a drop …