Q4 Blog

Download the latest Q4 Whitepaper on social media for public companies.

We’re thrilled to announce our latest report on the use of social media by public companies for investor relations.  If you’d like to get right to the report you can download it here.

Last year we released two research reports on Twitter for investor relations.  At that point, our sample of 350 companies told us that 35% were using Twitter for IR, in the current report you’ll see this adoption is now at 65%.

However, it’s not all about Twitter. So we expanded our research to include Facebook, LinkedIn, Blogs, YouTube and SlideShare.  Their respective adoption rates for IR came in at:

• 37% Facebook
• 29% YouTube
• 10% Corporate blog
• 10% SlideShare
• 93% LinkedIn

Social Media Used by Public Companies for IR

We included LinkedIn because company pages are created automatically and now anyone can “Follow” any company.

What impresses me the most about the state of the market is just how many companies are using social media . We’ve included hundreds of examples in this report and we’ve literally just scratched the surface.

The complete report is 96 pages and has tons of stats, charts and web links.

Register on the landing page and we’ll email you the whitepaper right away.

We hope you enjoy it.

Let us know what you think in the comments below! Is social media for IR reaching a tipping point?

Join us on Thursday, July 16th from 4:00 – 5:00 p.m. ET as we share tips on how to integrate social media tools into your current IR program.  Social media is a great way to increase your audience reach, empower people to engage with your company and give them a better understanding of your investment proposition. 

Register here to learn innovative ways to:

1. Improve your discoverability so your company is easier to find, exposing you to new investors and markets.
2. Package your content so it can be shared, disseminated and republished across the web to millions of retail and institutional investors.
3. Start using free monitoring tools to listen to what is being said about your company.

Yesterday Catherine Crofton delivered our first webinar regarding removing the 5 barriers to an effective investor relations website.   I come from a web development and media background so I was a bit green to all this IR stuff when I started at Q4 a couple of years ago.  Needless to say I’ve been schooled the hard way and have learned internally and from our customers what issuers need to say to their investors.

One of the questions that stood out to me from yesterday’s webinar was when an attendee asked if we had any samples to show how small cap companies are leveraging the IR website best practices Catherine was speaking about.  Catherine had shown great examples from some larger companies, namely, Nexen and Potash and explained how they have done a great job of conveying their messaging as well as making it easy for their audience to find information quickly. Read more…

FNX Mining (TSE:FNX.CA) recently launched their website on Q4 Web 3.5.   We are pleased to have FNX as another member of the Q4 family!  This launch includes all the benefits of our latest platform release including press release RSS feeds.

FNX Mining Company Inc. (”FNX”), a Canadian Nickel Company, produces, develops and explores for nickel, copper, cobalt, platinum, palladium and gold in Canada’s prolific Sudbury Basin. FNX optioned five former producing mines from Vale Inco early in 2002 (McCreedy West, Levack, Podolsky, Victoria and Kirkwood). The properties contained extensive historic surface and underground infrastructure, including roads, head frames, declines, power facilities and buildings.

Barrick Gold (TSX, NYSE: ABX) officially launched Q4’s RSS feed for press releases today.  RSS (Really Simple Syndication) is a technology that allows you to have updated news from your favorite websites sent directly to your web browser or email.

Barrick also recently went live on our latest 3.5 release which includes a whole host of new features in addition to RSS Feeds.

Baffinland Iron Mines Corporation (TSX:BIM) officially launched on version 3.5 of Q4 WEB today.  Baffinland has been a Q4 client since January 2008 and this latest update includes some of the new features available on our latest release such as photo galleries and RSS Feeds.

You can read about other features available in our 3.5 release here and stay tuned for more information about our next release coming early in the new year!

We are pleased to present our latest client, Canadian Oil Sands Trust (TSX: COS.UN), which has recently gone live on Q4 WEB 3.5.   Canadian Oil Sands Trust provides a pure investment opportunity in the oil sands through its 36.74% interest in the Syncrude Project.   Syncrude is a leader in Canada’s oil sands industry, operating since 1978 with a productive capacity today of 350,000 barrels per day of light, high-quality crude oil.

Canadian Oil Sands Trust becomes our 2nd client to launch on version 3.5 of our platform, and you can visit their website at http://www.cos-trust.com

BFI Canada became our first client to officially enable our RSS functionality in Q4 WEB.  Website visitors can now receive BFI’s press releases in RSS format and we have plans to expand our RSS feeds to include events, presentations and other types of content within Q4 WEB.

We are pleased to announce our latest client, New Sage Energy (TSXV:NSG) recently went live on Q4 WEB.  New Sage Energy is a Canadian company focused on oil and gas opportunities in South America. New Sage currently has an equity interest and Joint Venture relationship with Americas Petrogas Inc., a private company with operations in Argentina’s prolific Neuquen Basin.

This marks the first new release of version 3.5 of the Q4 WEB platform and our 8th launch this year.  We are very pleased that New Sage has chosen Q4 to manage their online corporate disclosure with Q4 WEB and we welcome them to the ever-growing Q4 family.

We’ve been quite busy this year and are pleased to announce that Explorator Resources (TSX: EXO) has recently launched on Q4 WEB.  Explorator Resources Inc. is a Canadian-based mining exploration company focused on building a strong portfolio of copper-gold Projects in South America.

This is our 6th client to launch on Q4 WEB this year and along with our successful launch of Q4 PRESS it’s no surprise that we’ve been named to Branham Group and Backbone magazine’s Top 25 up and coming software development companies.