“Return on Interaction” Measure of Success for Newport’s Social Media Program
In a press release issued earlier this week, Newport Digital Technologies, Inc. (OTC Bulletin Board: NPDT) announced the “formal launch of its Digital Strategy and Social Media program”. The program was developed by the company’s Digital Strategy team “to leverage the ever-evolving social business networks, bringing NPDT brand awareness to shareholders, investors, potential clients, and industry partners.”
Newport is a technology solutions driven company organized to focus on serving five of the fastest-emerging businesses in the technology space – RFID (Radio-Frequency Identification), WiMax, eLearning, and LED Digital Signage and LED Lighting solutions.
Newport has embraced several social channels including Twitter, YouTube, Posterous and FlickR to broaden the company’s audience. They also have a Facebook account which we highlighted in our recent whitepaper for their exceptional use of the channel. For example, the information is current and up-to-date with a good balance of material including recent press releases, links to shareholder conference calls and videos that all help to provide a better context about their business.
So based on Newport’s inclusion in our whitepaper and the “formal launch” of their Social Media program, I contacted Isaac Cruz, the company’s Digital Strategy Manager, to gather some more background information about how this all came to be.




I have spoken to many IROs about their use of social media. Some are exploring their options (and even have their own personal Facebook or Twitter account) to help them decipher what will fit in best with their company’s communications and overall business strategy. If they decide to move forward with some kind of social network, they are taking it slowly to see what evolves and how much of their time it will actually take up (see my
On June 10 I attended a panel discussion at the NIRI annual conference in Hollywood Florida entitled The Evolution of Financial Communication, which centred on social media. Michael Nowlan, President & CEO of