Trends in Media and Technology – From NIRI 2009
Yesterday I attended a panel discussion that primarily focused on social media and the opportunity it provides to communicate with shareholders and potential investors. The panel included: Serena Ehrlich, Director of Social Media, Startup Army/BLAZE; Laura Graves, Senior IR Manager, Cisco Systems, Inc; Dick Johnson, President Johnson Strategic Communications Inc.& editor of IR Cafe, and Robert Williams, Director Investor Relations, Dell Inc.
Robert said that Dell uses social media primarily to reach out connect with people who are interested in their company and want to access their information in different ways. He said that it was important to socialize SM internally with legal, finance and other executive positions, who may be concerned about risk, in order to help them understand the importance of being involved and the fact that you just can’t vet everything through the same DC&Ps. “The IRO is in a perfect position to handle social media because they understand the risks, they understand the story. And it’s not like they’re monitoring every phone call I make or every conversation I have with an analyst.” Read more…
January always inspires retrospectives on the good, the bad and the ugly of the previous year could you ever run out of content for 2008?


