Aimia (previously Group Aeroplan) is a global leader in loyalty management and listed on the TSX.  Yesterday, they launched the new brand and a new corporate website running on Q4. The new site is a great example of the capabilities of the Q4 web system. I did a 5 min video below to walk through some of the more interesting aspects of the site, specifically the flexibility of the design and social media integration.
Thanks to the fine folks at Aimia for their tremendous work and their agency, Interbrand for the fantastic design. …

Over the past few weeks, my colleagues and I here at Q4 have been sharing some articles that reiterate the importance of driving traffic to your website.  For example, the article ‘Why you shouldn’t send your traffic to Facebook?’ was short and sweet and in a sentence underscores the value of using social channels to cast a wide net to bring visitors to your website instead of driving them off.
Driving traffic back to your website will obviously increase the number of visitors.  But it can also make people aware of …

Here’s this week’s roundup of what we’ve been reading and sharing on Twitter:
Merger and Acquisition Considerations For Investors & Shareholders: http://bit.ly/oTjqqQ
The need for a listening movement: From monitoring to learning: http://bit.ly/pp1hXI
The Great Twitter Unfollow Experiment of 2011: http://bit.ly/rab3aD
Nearly Half of Leading Asset Managers Using Multiple Social Media Profiles: http://tinyurl.com/3p2e3ry
I don’t have time to blog because I need to hire, get customers, get PR and raise money: http://tru.vc/p4cFE1
Is Your Social Working? (Infographic): http://owl.li/6q06U
It’s time to kill the IPO quiet period: http://ir4.me/kPvXn
Facebook is the Most Hated Social Media Company: http://bit.ly/nQzoF9
Happy Reading!
Recommend …

This is the second part of an interview I conducted with PotashCorp.  If you missed part 1, you can read it by clicking here.
C: Often I hold your site up as a best practice example for other companies but the response I get from some IROs is, “We don’t have the same size team as a company like Potash – we don’t have that kind of budget.” What’s your response to that?
T: People think we have a much bigger team than we actually do. We have only just recently hired …

Through my involvement over the past 10 years as a panel judge in the ‘Electronic Disclosure’ category of the Canadian Institute of Charted Accountants (CICA) Corporate Reporting Awards, I have become very familiar with the PotashCorp website (www.potashcorp.com). In my work with Q4, I often refer to it as an exemplary model of best practices.
Recently I interviewed Tim Herrod, Director, Treasury (C.A.) and former Manager, Investor Relations with PotashCorp, who was instrumental in helping to plan both the award-winning former site and current redesign, which was launched in January of …

Rivel Research is well-known for their ability to gather, analyze and interpret investment community feedback.  Their work spans many industries and is used by a broad range of executives from boards of directors, to C-Suite executives, marketing teams and investor relations and corporate communications professionals.
To this end, on a quarterly basis Rivel issues best practice reports based on topics of interest from members of the Rivel Intelligence Council (comprised of senior level investor communications executives) and assessed by buy-side investment professionals in both the US and Europe.
What follows are some …

We are pleased to announce that Ryder System, a client of Q4 was presented with three major awards for Best Overall, Best First Impression and Best Innovative Idea or Concept in the IR Website category on June 30 at the NIRI Orange County 2011 Investor Relations Achievement Awards Program.
The Orange County NIRI Chapter awards program is in its 17th year and is recognized as one of the oldest and most renowned annual report and IR competitions in the United States. You can read more here: http://bit.ly/nXAIVt
Ryder System is one …

Ryder is a FORTUNE 500® commercial transportation, logistics and supply chain management solutions company. Ryder’s stock (NYSE:R) is a component of the Dow Jones Transportation Average and the Standard & Poor’s 500 Index.
Let’s take a look at how the site recently changed when they upgraded their IR website from Thomson’s IR website template to the Q4 web platform.  The comparison from a design and user experience standpoint is night and day.  We have provided a number of screen shots in the slideshare below, or you can visit the live site at …

A recent #irchat topic focused on ‘why it’s important for IR and PR to work together and how this can be achieved. A lively discussion ensued. Click here to read the complete transcript.
A few key ideas emerged from the conversation:
NEED FOR COLLABORATION
All participants agreed that it is extremely important for the IR and PR departments to work together.
It doesn’t matter whether the departments are separate entities or are housed in one department; there is a general consensus that all stakeholders have to be considered when crafting messages. An integrated approach …

On March 22, Catherine Crofton, Q4’s VP Sales & Marketing hosted a webinar that showcased some best practice examples that companies are doing to optimize their web communications.
If you were unable to attend, you can view the presentation and video replay below:
 
Q4 Webinar – IR Website Best Practices to Optimize your Online Presence from Q4 Web Systems Inc. on Vimeo.
You can download the presentation by clicking here.
You can also download a copy of the complete transcription by clicking here.
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