Institutional Investors and Analysts Increasingly Using Blogs and Social Networks for Research
September 23rd, 2009
Brunswick Group LLC, recently released results of an online survey to examine if and how new media (which encompassed blogs, message boards, Facebook and Twitter) plays a role in the investment recommendations and decisions of institutional investors and analysts. The survey was distributed to several thousand buy-side investors and sell-side analysts in the U.S. and Europe in July 2009. 455 analysts and investors responded with a nearly 50/50 split between the sell-side and buy-side, and a similarly even split between respondents based in the United States and Europe. Participant profile etails were captured in the survey, including firm type, geographic location, sector focus, market-cap focus and age group.
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