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Analyst Research, Social Media »

[23 Sep 2009 | No Comment | ]

Brunswick Group LLC, recently released results of an online survey to examine if and how new media (which encompassed blogs, message boards, Facebook and Twitter) plays a role in the investment recommendations and decisions of institutional investors and analysts.  The survey was distributed to several thousand buy-side investors and sell-side analysts in the U.S. and Europe in July 2009.  455 analysts and investors responded with a nearly 50/50 split between the sell-side and buy-side, and a similarly even split between respondents based in the United States and Europe. Participant profile …