Advisors understand that social media is one of the fastest growing communications channels in the world. Social networks improve the ability of financial advisors to increase the amount of clients under management as well as increase their interaction and visibility with them. Unfortunately financial advisors still struggle to adopt and maximize social media and its benefits. Our study points out many of the challenges faced by financial advisors in utilizing social media, but it also seeks to emphasize the reasons behind these struggles while offering advice to help the financial …

We have many conversations with IROs and often get asked: how do I get started with social media? What’s the ROI? How much time is needed to keep the channels populated with content? What are the risks?
All of the aforementioned are important considerations. A recent article I read posed 6 questions for companies to think about before getting into social media: http://smallbiztrends.com/2012/01/social-media-ready.html.
The article was not necessarily public company specific, but I thought the ideas presented would be valuable to share with IROs. That said, I’m going to …

I came across this SlideShare earlier today and I wanted to share it here. It’s quite an indepth presentation that covers all aspects of social media. When you have a few minutes I highly recommend flipping through it. The numbers continue to blow me away, I hope you enjoy it as much as I did.
A quote from the author Esteban Contreras:
There might be saturation, but social media has changed the way we live. And this means social media is no longer a question for marketers. Companies of all sizes have accepted …

Yesterday we announced the release of Q4 Widgets to our popular Q4 Web content management system (CMS). As a follow up to the release we wanted to share some more details about how the Widgets work and what makes them such a huge improvement to the corporate and IR website design market.
The primary change that we made to Q4 Web to make these Widgets possible is to move to JSON feeds for the delivery of all investor and financial content (news, events, presentations, reports). Previously, content would come …

Today we’re thrilled to announce the latest addition to our expanding product line: iPad apps for investor relations.  These apps have been created to give public companies another channel to easily engage with their investors and stakeholders through Apple’s popular iPad tablet.
This first generation investor relations app is a low cost entry-level product that is completely customizable with company colors, fonts and images. There is no content management requirement by the company to keep the app up to date, as it automatically pulls content from a company’s corporate website along …