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Articles in the Social Media Category

Best Practices, Featured, Research, Social Media »

[19 Mar 2014 | No Comment | ]
IR Emerging Trends – Use of Pinterest by public companies: Two case studies

We recently shared a case study of how Alcatel uses Google+ to share investor-related information. Today, we discuss a few examples of how Lululemon and Bayer use Pinterest.
Since 2009, Q4 Web Systems has published an annual series of whitepapers based on our research into social media use by public companies. The social media landscape continues to evolve, and new platforms and channels emerge, showing rapid growth in some sectors. Our mid-2013 research included findings on the largest sample of public companies yet – 890 in total – and we began …

Conferences, Featured, IR Websites, Mobile, Social Media »

[5 Mar 2014 | No Comment | ]
Thoughts in Flight – How Web, Social and Mobile Attitudes are Changing

Onboard an early flight to NYC, I wanted to share some thoughts on my experiences traveling across the country speaking about the web, social media and mobile.

My 2014 has started off with a significant pace with about 2 speaking gigs a month. Last year I logged about 30K miles travel, a new personal record. Comparatively, I know that many of our clients are traveling upwards of 100K a year so I knew I had a long way to go. Although at this pace, I should do over 60k miles this …

Best Practices, Featured, Research, Social Media »

[4 Mar 2014 | 2 Comments | ]
IR Emerging Trends – Use of Google+ by public companies: Case Study: Alcatel

Since 2009, Q4 Web Systems has published an annual series of whitepapers based on our research into social media use by public companies. As time passes, the social media landscape continues to evolve, and new platforms and channels emerge, showing quite rapid growth. Our mid-2013 study included research on the largest sample of public companies yet – 890 in total – and we began to track the use of the emerging Google+ platform.
A bit about Google+
Google+ has an advantage over other new social platforms, as it has the power of …

Best Practices, Featured, IR Websites, Research, Social Media »

[27 Feb 2014 | One Comment | ]
Investors and Analysts continue to make use of Digital and Social Media for Research: Brunswick Group Study

Last year, Q4 was fortunate enough to work with The Brunswick Group on a webinar recapping their study on Investor and Analyst Trends on Using Digital and Social Media. The findings from last year showed a marked increase of investors and analysts using corporate & IR websites and social media to research publicly traded companies.
Brunswick Group has now just released the 2014 edition of the study. As with last year, the results show that investors and analysts have increased their use of both digital and social media to learn more …

Best Practices, Featured, Headline, IR Websites, Mobile, Social Media »

[25 Feb 2014 | 2 Comments | ]
The Top 5 Problems with IR Websites and the Best Practices to Solve Them Webinar: Replay and Highlights

On Thursday, February 20 our CEO, Darrell Heaps took a large audience through a live and interactive tour of the top 5 problems with some IR websites along with numerous best practice examples on how to solve them.
We have embedded the presentation below. However, we recommend that you also listen to the replay. In order to do so, if you didn’t previously register to listen to the live webinar, you’ll need to in order to listen to the archive. Click here to register.

The Top 5 Problems with IR Websites …

Corporate Governance, Featured, Social Media »

[29 Jan 2014 | No Comment | ]
10 key questions an Audit Committee should ask about social media

Last week, I had the pleasure of presenting ‘Social Media Risks and Opportunities’ to a group of audit committee chairs in Toronto, Canada. The group comprises The Canadian Audit Committee Network (CACN) and the members are drawn from leading Canadian companies committed to improving the performance of audit committees and enhancing trust in financial markets.
The network is organized and led by Tapestry Networks with the support of Ernst & Young (EY) as part of EY’s continuing commitment to board effectiveness and good governance.
As I have blogged about before here, corporate …

Best Practices, Featured, Social Media »

[23 Jan 2014 | No Comment | ]
Netflix Shows how to Use Google Hangout for Earnings Video

If you haven’t had a chance to view Netflix’s latest earnings video I would recommend you have a look below. Using Google Hangout combined with good lighting and clean background Netflix has demonstrated that providing video for earnings does not need to use elaborate and expensive methods.  As per the prior quarter, Netflix has used a unique format with analysts hosting the call, which there has been many points of discussion around. My intent in showing the video here is more about using video than this format specifically. Have a …

Best Practices, Featured, IR Websites, Social Media, Twitter »

[22 Jan 2014 | No Comment | ]
AMO Survey: How Institutional Investors worldwide use and rate social media: US findings

NATIONAL Public Relations and the AMO network of financial communications agencies just released the findings from their Global Survey: How institutional investors worldwide use and rate social media. For the survey they interviewed 105 institutional investors with an average 17 years experience in the industry each) in 12 countries managing a total of over US$3.83 trillion between them.
The goal of the survey was to help IROs determine how to adapt their IR strategies to the digital age.  In a press release, Peter Block, Practice Lead of NATIONAL’s Financial Communications group …

Best Practices, Featured, IR Websites, Social Media »

[10 Jan 2014 | One Comment | ]
5 Resolutions of an IRO

If you’re like many IROs, a new year is a chance to sit down and evaluate your IR program. Since we are a week into 2014, I thought I’d take the opportunity to share my thoughts on some key areas/considerations to help shape your IR program. These are not in any particular order, but I do strongly feel that an IR plan should be at the top of the priority list.
IR Plan
You need to ask yourself what you want to accomplish and then how you are going to measure your …

Best Practices, Featured, Research, Social Media »

[9 Dec 2013 | No Comment | ]
New 2013 Q4 Whitepaper Public Company Use of Corporate Blogs for IR: Summary Presentation

On December 5, 2013, we released our fourth and final paper of 2013 in the series on social media use for Investor Relations. This time around we examined how public companies are making use of corporate blogs.
The findings show an upward trend: Growing 5% since last year, a full 38% of public companies now use a corporate blog, and 32% use them for Investor Relations purposes, up a significant 14% from our 2012 study (and a whopping 22% from two years ago).
We have compiled the key findings along with a …