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Articles in the Social Media Category

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[10 Jan 2014 | One Comment | ]
5 Resolutions of an IRO

If you’re like many IROs, a new year is a chance to sit down and evaluate your IR program. Since we are a week into 2014, I thought I’d take the opportunity to share my thoughts on some key areas/considerations to help shape your IR program. These are not in any particular order, but I do strongly feel that an IR plan should be at the top of the priority list.
IR Plan
You need to ask yourself what you want to accomplish and then how you are going to measure your …

Best Practices, Featured, Research, Social Media »

[9 Dec 2013 | No Comment | ]
New 2013 Q4 Whitepaper Public Company Use of Corporate Blogs for IR: Summary Presentation

On December 5, 2013, we released our fourth and final paper of 2013 in the series on social media use for Investor Relations. This time around we examined how public companies are making use of corporate blogs.
The findings show an upward trend: Growing 5% since last year, a full 38% of public companies now use a corporate blog, and 32% use them for Investor Relations purposes, up a significant 14% from our 2012 study (and a whopping 22% from two years ago).
We have compiled the key findings along with a …

Headline, Q4 Press, Research, Social Media, Whitepapers »

[5 Dec 2013 | 4 Comments | ]
New Q4 Whitepaper Public Company Use of Social Media for Investor Relations: Part 4 Corporate Blogs

Use of corporate blogs for Investor Relations continues to see significant growth.
Over the last five years, Q4 Web Systems has performed research and analysis of public company use of social media for Investor Relations, producing whitepapers and providing examples of best practices. Evidence continues to support the fact that many public companies see value in using social media to increase awareness and engage with key constituents.
In 2013, we added over 100 new companies that use social media to our research sample, and performed a comprehensive data scrub, replacing delisted, merged …

Featured, Social Media »

[3 Dec 2013 | No Comment | ]
11 Ways to Achieve Unified Messaging Between the IR and PR Department: Part 2

Last week, I shared a few ideas that IROs and PR professionals can use to help bridge the communications gap between their respective departments.
What follows are 11 specific areas where IR and PR can collaborate to develop an integrated communications strategy. Note: these ideas are based on an article: Opportunities for improvement: how investor relations and corporate communication can–and should–fit together.
The article is a bit old, but outlines several ways that IR and PR can work together that still has relevance in today’s world (I have paraphrased a bit below …

Featured, Social Media »

[26 Nov 2013 | One Comment | ]
How to Achieve Unified Messaging Between The IR and PR Department: Part 1

Yesterday, I shared findings from A Digital Engagement Study, conducted by the Strategic Communications segment of The FTI Consulting Group. The study provided results from an online survey that evaluated the digital and social media practices of institutional investors and financial and business media professionals.
The main findings suggest that companies need to pay attention to how they disseminate information to their various audiences. The research also emphasized the need for consistent messaging and suggested that companies can achieve this by having the IR and PR departments work together.
What follows are …

buy-side, Featured, IR Websites, Research, Social Media »

[25 Nov 2013 | 2 Comments | ]
FTI Consulting Study Emphasizes the Importance of a Unified Digital  Communications Strategy

As a former IRO and consultant I understand why it’s important for IR and PR to work together. It doesn’t matter whether the departments are separate entities or are housed in one department; all stakeholders have to be considered when crafting messages. An integrated approach will help achieve this goal (read: ‘One company, one voice’).
A Digital Engagement Study, conducted by Strategic Communications segment of The FTI Consulting Group supports an integrated approach, a press release issued by the company states:
…the research findings emphasize the need for companies’ investor relations (IR) …

Best Practices, Featured, Social Media »

[21 Nov 2013 | No Comment | ]
4 Guidelines to Help Navigate the World of Social Media & Investor Relations

After posting: ‘Educating the Board on Social Media & Disclosure’ a fellow member of the Investor Relations Network Group shared an article he had written on social media and IR: ‘The investor relations revolution: making the most of the ‘social’ side of the media.’
The article’s author Craig Atherfold, account director at Change the Conversation shares some great insight into the current state of social media and how companies can  effectively use the channel. I particularly liked the 4 tips he shares near the end that provide some guidelines for anyone …

Best Practices, Featured, Social Media »

[20 Nov 2013 | No Comment | ]
HootSuite Whitepaper: 8 Steps to implementing an effective social media strategy

As we have found in our own studies on social media, more and more companies are adopting social channels into their communications strategy. The success that other companies have had and the huge potential to expand the reach of corporate messaging have drawn many companies in and has peaked the interest of countless others.
However, just because social media has become an accepted form of corporate communication does not mean it has become any easier to implement a best practice social media strategy. Many companies are still struggling with how to …

Best Practices, Featured, LinkedIn, Social Media, Twitter, web disclosure »

[12 Nov 2013 | 2 Comments | ]
Educating the Board on Social Media & Disclosure

I recently shared a summary of ‘Best Practices for Reporting to the Board’ from a survey that Ipreo conducted with their IR clients to gather feedback on the type of information they provide to their Board of Directors.
The findings reveal new ideas and have created a great foundation for an IRO who wants some insight into what information other companies are including in their Board Reporting. At the time, I did realize that social media was not included in the list of topics. But I just assumed that the companies …

Best Practices, Featured, LinkedIn, Social Media »

[5 Nov 2013 | No Comment | ]
Best Practices for Using LinkedIn to Further your Company’s IR Strategy

In our research of how public companies are using social media for IR, we examine how companies share investor-related material on Twitter, Facebook, YouTube, SlideShare and corporate blogs. Over the years we have also been keeping our eye on how public companies use LinkedIn for IR. While IROs do not use LinkedIn as part of their online communications strategy, many of them are increasingly engaging with their peers on LinkedIn.
Following on the post that I recently published that outline the Top 5 Ways to Get More out of Your LinkedIn …