Q4 Blog » Events

Reaching Retail Investors at the Exact Moment They’re Researching the Markets – Free Webinar

Sheryl — Wed, 28 Apr 2010 16:33:40 +0000

Q4 Web Systems and MUNCmedia have formed a strategic alliance that gives issuers the ability to deliver their investor relations message directly to over 90 million active investors.

The video below provides an overview of MUNC’s Retail investor communications network:

Engage Investors WHILE they are online looking at your peers from MUNCmedia on Vimeo.

To formally introduce this alliance, Q4 invites you to join us on Wednesday, May 5th from 4:00 – 5:00 p.m. EST to hear MUNCmedia’s Frank Lane, VP Client Services as he discusses the important role of a focused – targeted – news distribution campaign to an engaged buying retail investor audience.

MUNCmedia helps hundreds of companies find liquidity by targeting their messages directly to an active and interested financial audience at the exact moment they are online researching current investments and looking for new opportunities to expand their portfolio.

Please register here if you would like to learn how direct outreach to active retail investors has helped companies:

Improve liquidity to ensure proper cash flow levels for continued operations and company growth
Increase brand loyalty by increasing the probability of reaching potential new customers
Stabilize volatile trading in their stock
Reach an attentive audience of new active investors outside of the “institutional” channel
Capture interested investor information in real-time

Register today for this free webinar and learn how pushing your news directly in front of engaged individual investors – consistently and frequently will increase investor awareness of your company and bring maximum impact to your company’s messaging.

If you have any questions that you’d like us to address please leave a comment below and we’ll be sure to answer during the webinar.

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IR Website Best Practices – FREE Webinar

Sheryl — Fri, 08 Jan 2010 16:32:54 +0000

Times have changed but have your web communications kept pace? Today’s more discerning investor is more open to portfolio diversification – which may mean that you need to provide different information than you are offering now.

Join us on Thursday, January 14th at 4:00 p.m. ET as we share top IR Website improvements to meet today’s challenging economic environment. If you’re involved in your company’s IR website, this webinar will show some great examples of best practices from the world’s leading organizations as well as innovative small cap companies and how you can apply them to your own website.

Key information to include for potential new investors in this economy.
Using social media effectively to increase your reach (and website traffic) and to protect your share value – with case stories and examples.
New interactive technologies – what kind of technologies increase user engagement and add value.

If you have any questions that you’d like us to address please leave a comment below and we’ll be sure to answer during the webinar.

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Webinar Replay – Monitoring Social Media for Investor Relations

Sheryl — Fri, 18 Sep 2009 20:51:49 +0000

On September 17, I moderated a lively discussion on monitoring social media with Richard Brewer-Hay, Manager of Social Media Strategy and Chief Blogger at eBay and Serena Ehrlich, VP Social Media, Startup Army and past president of the NIRI L.A. and Dallas/Fort Worth Chapters.

They presented some great insights for IROs into why you should be listening to the conversation, how to sift through the conversations, what you should be listening for and when to engage. They ended off with some valuable tips on some free and paid-for monitoring tools to help you get started.

What follows are the presentation and video versions from that session.

Presentation on SlideShare:

Monitoring Social Media for Investor Relations

View more presentations from Darrell Heaps.

Video posted on Vimeo:

Monitoring Social Media for Investor Relations from Darrell Heaps on Vimeo.

Social Media Monitoring for Investor Relations – A Free Q4 Webinar Join us on Thursday, September 17th at 4:00 p.m....
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NIRI Cleveland – Social Media and IR Wrap Up – Top 5 Take Aways

Darrell Heaps — Wed, 16 Sep 2009 20:00:19 +0000

I recently had the opportunity to sit on a panel to discuss social media and investor relations. The event was put on by the NIRI Cleveland chapter in downtown Cleveland. The panel consisted of myself and Matt Lehman – Web Experience Director at Progressive.com and was moderated by Chuck Hemann, Research Manager for Dix and Eaton.

The following post is what I consider to be the top 5 points from the session:

1. There is no longer a line that separates social media and the rest of the web. Social media defines the online experience. 2/3rd of people use social networks and regularly blogs. The social aspects of the web can now be seen everywhere. If you are considering a web strategy, it MUST include the social web because that is where the market is.

2. Social media is not just about Twitter and Facebook. From an IR perspective it is about how these social technologies have impacted financial portals and social investing/trading networks. Sites like Seeking Alpha, Wikinvest and StockTwits along with the 1000s of financial blogs and countless emerging services have transformed equity research and the financial media. This is not just about retail investors. Institutional investors are increasingly using web based services to supplement traditional systems. The bottom line is that news breaks first on Twitter. For more evidence, Bloomberg recently included StockTwits to their service.

Also, 75% of institutional and professional investors visit your investor site on a daily or weekly basis. Some think that websites are only for retail investors, and if you’re largely held by institutions then the website doesn’t matter. In today’s market, this simply isn’t the case. Your website and how you use the social web have a direct impact on your company’s reputation and in many cases the value of your stock.

3. The risk of social media exists whether you participate or not. Individuals now have a voice that is as loud as your company. Financial bloggers, tweets, etc. can spread rumors at an alarming rate. So it is essential to monitor the conversations to ensure what is being said is true. Negative issues can potentially erode value in your brand and even your stock within a short period of time – and issuing a press release in response is not enough to deal effectively. Social networks have a wider reach as they can spread messages over a wider audience in a shorter period of time, than traditional channels alone.

The reality is, by not participating and using these channels you are exposing your company to a higher level of risk. At a base level, you need to be monitoring to see what’s being said. However, to reduce risk you need to be using social channels to communicate.

4. Establish your “voice of authority” across the web.
You need to know when your company is being discussed and should you decide to engage (either directly or indirectly) you need to be able to use the same channels to interact. Twitter, Facebook, Slideshare, YouTube, etc. are key social channels to supplement any communications strategy. The key is to establish these as channels of communication so when the time comes to respond to the market you have experience and processes in place, and know how to use them.

Only share content that has been previously disclosed. This will keep you on side of RegFD. In essence, anything that exists on your website is fair game to share through social channels.

5. Social media does not create content, it amplifies it. Content will always remain king. Social media allows your content to be found by many more people. Posting a quality presentation on slideshare.com and embedding it on your site (in our experience) at least doubles the visibility of that presentation.

The investor website is more important now than ever – using it effectively to tell your investment story and make connections with investors remains paramount. As your content becomes viral and is disseminated across the web, each time it is re-sent, increases the ability of users to link back to your site.

Videos, presentations, slideshows and well structured content are essential to maximizing the exposure obtained from using social channels.

Examples of companies actively using social media:

Rio Tinto on Twitter: Rio Tinto uses Twitter for general corporate updates, particularly around their corporate site. This includes letting people know of new video or other content, telling them where key documents will be placed and when, and giving advance notice of important dates coming up such as the AGM. We recently did an interview with Rio Tinto on Q4’s Blog. You can read it here.

Agnico-Eagle Facebook: Agnico-Eagle uses Facebook fan page to provide news and updates from their corporate site as well as pointing users to various 3rd party information, such as articles on Seeking Alpha, video interview on Mad Money, etc.

Finally, we recently released a report on how public companies are using Twitter for investor relations. The report includes details on over 80 companies that were included in the report. Further details can be found on our blog at: http://www.q4blog.com/about/research-reports/.

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Social Media Monitoring for Investor Relations – A Free Q4 Webinar

Sheryl — Thu, 10 Sep 2009 14:52:28 +0000

Join us on Thursday, September 17th at 4:00 p.m. ET for an interactive discussion on social media monitoring with Richard Brewer-Hay, Manager of Social Media Strategy and Chief Blogger at eBay and Serena Ehrlich, VP Social Media, Startup Army and past president of the NIRI L.A. and Dallas*Fort Worth Chapters.

Register now and reserve your spot to hear our experts provide insights into:

How to sift through the volume of online conversations and help determine which ones you should pay particular attention to.
Identifying objectives and how that information can be used to improve your investor relations strategy.
Both free and paid-for monitoring tools to help you get started.

If you have any questions that you’d like us to address please leave a comment below and we’ll be sure to answer during the webinar.

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Social Media and Investor Relations – Free Webinar

Sheryl — Wed, 08 Jul 2009 18:02:01 +0000

Join us on Thursday, July 16th from 4:00 – 5:00 p.m. ET as we share tips on how to integrate social media tools into your current IR program. Social media is a great way to increase your audience reach, empower people to engage with your company and give them a better understanding of your investment proposition.

Improve your discoverability so your company is easier to find, exposing you to new investors and markets.
Package your content so it can be shared, disseminated and republished across the web to millions of retail and institutional investors.
Start using free monitoring tools to listen to what is being said about your company.

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Q4 Is Attending the NIRI Conference

Sheryl — Fri, 05 Jun 2009 18:49:49 +0000

The Q4 team is off to the NIRI National Conference in Hollywood, FL from June 7-10. For those who are attending we are looking forward to meeting with you, so stop by booth #504 to:

• Find out why social media is now a key aspect of investor relations in lowering capital costs, why it doesn’t need to be difficult and how to responsibly get involved.

• Learn about XBRL filings that can be viewed in an easy to ready display on your website.

For those of you, who can’t make it, we will be providing regular updates on Twitter and posting on our blog.

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Q4 closes $1.2M to Fund Web Disclosure Efforts

Darrell Heaps — Wed, 19 Nov 2008 22:05:06 +0000

I’m pleased to announce that we have closed our latest round of funding, bringing the total raised to $3M (CDN) since the fall of 2006. Investors include a mix of institutional funders and angels. You can access the full press release on our web site:

Q4 Web Systems Closes $1.2M in Funding for Web Disclosure

Here are a couple of my quotes from the release:

I’m very pleased to close this latest round of funding in this current market climate. We continue to receive validation for our business model from the addition of new clients, business partners and our ability to attract investment. This latest round of funding will enable us to continue scaling the business while we roll-out our next generation platform in 2009.

This regulatory guidance is a significant change to how material information is distributed to the market. Not only does it lower costs for issuers, but it also creates opportunities for a number of companies, of which we are one. This investment is a validation of the market potential for our platform and web disclosure in general.

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Congratulations to the Q4 PRESS iPod Winners!

Darrell Heaps — Thu, 19 Jun 2008 22:12:20 +0000

At the NIRI and CIRI annual conferences this year we had a promotion to give away a bunch of iPods for people who signed up for Q4 PRESS and responded using their BlackBerry. The promotion was a huge success and we had tons of people using Q4 PRESS on their BlackBerry for the first time. We heard from numerous people about how they enjoyed using PRESS and being part of such an innovative promotion.

Here is a list of the winners, we hope all of you enjoy many hours of great music on your iPod!

NIRI
Charles Ives – Hutchinson Technology Incorporated
Randy Mah – EPCOR Preferred Equity Inc.
Tim Thorp – ALLETE, Inc.
Amy Goldberg – Pitney Bowes Inc.
Ken Lockwood – Fluor Corporation
Bruce Macpherson – BB&T Corporation
Paul Vincent – Swift Energy Company
Amy Wakeham – Leap Wireless International, Inc.
Crystal Hacker – Leggett & Platt, Inc.

CIRI
John Vincic – BarnesMcInerney Inc.
Hazel Winchester – Agnico-Eagle Mines Ltd.
David Carey – ARC Energy Trust
Marie Fenez – Canadian Oil Sands Trust
Jamie Macintosh – Innovium Capital Corp.
Susanne Hickey - Magna International Inc.
Jessica Ruffen – Medical Ventures Corp.
Jeff Edwards – Canadian Pacific Railway Limited
Colin Petryk – Fording Canadian Coal Trust

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Inmet Mining (IMN:TSX) goes live on Q4 WEB

Darrell Heaps — Fri, 27 Jul 2007 14:37:38 +0000

Last week Inmet Mining went live on Q4 WEB, keep an eye out for a press release over the next couple of days. I’ll update this post once it crosses the wire. Inmet’s stock has seen significant growth over the last couple of years and we are thrilled to have them join the Q4 family.

You can visit the Inmet site at: www.inmetmining.com

Q4 Web Systems, Q4 WEB, Q4, Investor Relations, IR Web Sites, Disclosure, Compliance

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