It is quite long but gives some great insights into lessons learned from increased adoption of social networking.  The presentation is grouped into the following six ideas:

1. The shift from the web to the social web.
2. The real life social network. How people are connected offline, and what that behavior means for their behavior online.
3. Relationships. We all have very different relationships with the people in our life and designing for them is very different.
4. Influence. How people influence each other, and how that is driven by the structure of our social network.
5. Identity. Why identity is a cornerstone of the web.
6. Privacy. Why it’s critical to give people control over their data.

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Instead we are seeing quite a few companies who have one company blog where marketing, product or research staff comment on new products and provide their viewpoint on industry developments and some IR-related material, such as a significant milestone or event that has happened in the company. Specifically, companies are providing insight and commentary on peer/sector related news such as scientific publications that impact or pertain to the company’s work, a discussion of project developments (oftentimes with an accompanying presentation or graphics to help tell the story), and material company news such as a merger or financing.

We also have a few examples of technology companies that have several blogs, with each dedicated to a specific department.  For example a Marketing blog that is geared towards customers and partners and a R&D blog that is populated by engineers and “techies” who build and test products.

Technology companies also seem to have a higher number of CEO dedicated blogs, but we are seeing a few consumer goods and natural resource companies who also have a blog where their CEO comments on company/industry news.

Here are a few examples (all of the screenshots below link to the blog being discussed):

Accelyrs Software

Accelyrs’ blog is geared towards customers with contributions by product managers, developers and research staff. However, in spite of being mainly used to discuss product and industry information, the company did post the details of their recent merger with Symyx Technologies.

The post was written by the “Accelrys Team” which is made up of the contributors I previously outlined and consisted of a brief overview of the merger (which was not simply verbatim from the press release), although they did provide a link to the full press release that explains more about the merger.

The company obviously felt the merger was important enough as they highlighted the event on the blog.  I’d also like to point out that the company created a new area in their Accelrys Online Community called The Headquarters , with a link to a Customer FAQ sheet to answer specific questions about the merger as shown below:

Having a dedicated area like “The Headquarters” related to a specific company event like a merger is a proactive way to engage and gather feedback and concerns that customers, partners and employees of Accelrys and Symx may have.  Hosting their comments in an open forum also helps everyone to be a part of the conversation to share and gain knowledge.

Axion International

Axion designs, develops and manufactures eco-friendly structural building materials.  As a result they provide links to industry relevant publications such as “GreenTechMedia” – an online magazine that keeps tabs on “Green” companies such as Axion.  Additionally, their co-founder and CEO Marc Green also has quite a few posts whereby he gives insight into articles he deems interesting and of course relevant to Axiom’s core business.

Of interest, in January of this year, they extended their blog onto Seeking Alpha:

Being on Seeking Alpha is a good tactic to drive people to their blog as it helps increase awareness about the company and reaches more audiences.

China Wind Power

In January 2010, China Wind Power launched their IR Blog.  For a small–cap Canadian company, China Wind does a great job of keeping their stakeholders apprised of their business strategy and company developments.

For example, the image below provides an overview of one of their development projects:

Which as we have said many times, companies should maximize their opportunities to provide context about the company whenever they can – as providing information around all areas of the business helps investors to gather comprehensive, credible information to piece together a complete picture of the company.

Emulex

Emulex has four blogs that cover off all aspects of their business including marketing, R&D and the technology industry in general.  For our purposes, I am going to highlight the last one – their “CEO Blog” which is authored by Jim McCluney, the company’s president and ceo.  McCluney uses the blog to convey his expertise of the company’s business through detailed commentary on company news:

Having the CEO give his two cents on company developments such as a partnership or merger is advantageous for both the company and shareholders.  The CEO is able to provide more color on why an event is beneficial to the company and shareholders are gaining valuable insight directly from the CEO.

Rackspace

Rackspace has a corporate blog that covers a diverse range of topics including corporate strategy, company news and industry events.  They also do a great job of incorporating investor centric information.  For example, a few recent posts pertained to an overview of a strategic partnership, with another covering an analyst day at the NYSE.

They have also posted a video whereby Patrick Walravens, on-demand and enterprise software analyst at JMP Securities (who covers the company) interviewed Lew Moorman, President, Cloud and Chief Strategy Officer (n.b. Patrick still covers the company).

In my experience, I haven’t seen a lot of companies with video footage of an analyst who is interviewing a key member of management.  In my opinion, I think this is a good idea as it gives investors (particularly retail) exposure (albeit it virtual) to the sell-side which is rare.

As mentioned, technology companies are leading the way in their use of IR blogs – particularly through a CEO dedicated blog. However, I am going to end the post by providing a snapshot of Whole Foods who also have a CEO Blog, authored by John Mackey.

The archives for the CEO blog date back to September 2005 and has covered a lot of investor relevant issues such as social responsibility and compensation. I particularly liked the way that he addressed some management changes within the company that has him sharing the title of Co-CEO:

John’s posts are written in a very conversational way and as he posts so often, he seems dedicated to keeping shareholders informed and up-to-date on the company’s strategy and direction.

Not surprisingly, few companies are using blogs strictly dedicated for IR.  Instead, of the examples we have provided here, the companies have chosen to incorporate certain IR-related events such as a merger or partnership amongst other posts from the Marketing or R&D departments.

Technology companies are leading the way, but we are seeing a few consumer goods and natural resource companies who also incorporate IR-related material into their blog.  We’ll provide more commentary and insight into how companies are using blogs as we continue to compile our research findings .

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To kick things off I thought we’d take a quick look at how companies are promoting their social media channels on their corporate website.

We are only just beginning to scratch the surface on our new research, but are seeing an increase in the number of companies who are providing links to all of the social networks they have adopted as part of their broader communications strategy via a “Stay Connected”, “Connect With Us”, or “Follow Us” approach.

We are also seeing some companies who have a dedicated social media tab on the main navigation of their corporate homepage.  The social media tab links to a comprehensive listing of all of the social networks with details about the kind of information that can be found on each network.

The companies who have chosen to post the social networks they use on their website come from various sectors but technology leads the way, followed by services, pharma/healthcare/biotech and consumer goods.

What follows are some examples of those companies who we feel are innovators in this category and should be highlighted:

DEDICATED SOCIAL MEDIA PAGE

Ford Motor Company

Ford has a “Ford Social Networks” link on the main navigation which is carried throughout all of the pages on the website. When users click on the link, it has a sub-navigation of all the social networks and what can be found on those particular networks. The company also has a right hand navigation that is also carried throughout all of the pages on the website and includes a link to their Twitter account with the most recent tweets, as well as links to their YouTube and Flickr accounts that each have thumbnails of recent videos and pictures respectively.

Henkel

Henkel has a section on the right-hand navigation entitled “Henkel & Social Media”. Once users click on “Henkel & Social Media”, they are taken to a robust social media section.  Like Ford, Henkel’s social media section has a sub-navigation that lists all of the social networks and what can be found on each.

CONNECT WITH US

Alaska Airlines

Alaska Airlines has a “Connect With Us” link prominently displayed on the “About Company” homepage.  They also have a dedicated “Social Media” tab on the left-hand navigation.  Upon clicking on either of these tabs, users are taken to a listing of all of the social networks with a link and a description of what can be found on each channel.

I’d also like to point out an interesting feature they have called “flyer talk” which is a forum where customers can exchange ideas and interact with employees.  Users can also login to Flyertalk using their Facebook account.  I tried this and there doesn’t seem to be a flyertalk forum on there, but the company does a great job of interacting with people on Facebook as well as using it to post videos and other company information.

FOLLOW US / STAY CONNECTED

We are also seeing some companies that have a “Follow Us on the Web” or “Stay Connected” feature.  For example, Monsanto provides a listing of all the social media links on their homepage only in a featured area “Follow Us on the Web”.

Agnico-Eagle has a “Follow Us” feature that appears on the top of every page – and once users click on this they are taken to a page with various ways to  “follow” the company such as email alerts, RSS feeds, Facebook, Twitter and Vimeo (disclosure Agnico-Eagle is a Q4 client).

While Monsanto and Agnico-Eagle do not have a dedicated social media page on their respective websites, these companies recognize the importance of letting users know of the other places they can interact with the company as well as putting this information on the website where it can be easily found.

We are still in the early stages of analyzing the data and will share more as we uncover the trends.  To state the obvious, we strongly recommend that if your company is using social media, that you let your constituents know by adding a “Connect with Us” or “Follow us” area on your corporate website.  Otherwise you are depriving them of the opportunity to engage with your company as well as limiting your company’s chance to interact with current and potential shareholders on their chosen medium.

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Whatever the reasons, shareholder/board interaction poses challenges for IR professionals – such as exposing the company to legal liability through information inadvertently divulged which highlights the fact that boards need to be re-educated on their company’s disclosure policies.  Even more importantly, the aforementioned may underscore that a formal board communication policy needs to be put in place.

While shareholder/board interaction poses challenges for IROs, it also provides opportunities to take ownership and control over how the board interacts with shareholders.

What follows are some of ideas from the “How to Icahn-Proof Your Board” session, which discussed how IROs can strengthen the BOD’s role as an active, informed and engaged fiduciary to shareholders.

BACK TO THE BASICS
Formal communication policies should be established – having something in writing alone is not effective by itself. Directors should be trained on Reg FD and the IRO should be the one to do so.  The IRO should also keep the policy current and proactively reach out to the board to ensure they completely understand the document. Ultimately, the IRO should become the “go-to” person to address any questions.

Outline specific procedures for handling investor inquiries – if a board member is contacted by a shareholder, have them take down the contact information nature of the inquiry and immediately inform IR.  That way, a discussion can be generated on whether this person has called the company before.  It also gives the company (i.e. IRO) time to gather information about this shareholder.  It may well turn out that this person is a known activist investor, who is testing the company to see if they get a consistent answer from the IRO, management and the board.

APPRISED OF KEY ISSUES
Oftentimes, directors sit on several different boards – which can make it difficult for them to stay on top of all key issues for each of the companies they serve.  One way IROs can help, is to put together a comprehensive information package.  At the very minimum, the IRO should provide an overview of the company’s shareholder base, how it’s changed, the questions being asked and any concerns that have come to light.  When I was an IRO, I did a quarterly update report which was disseminated to the board.  If there were any questions, they knew they could call me for clarification.

However, as mentioned, some shareholders may ask several different people within the company the same question to see if they get a consistent answer.  Sometimes, this may happen around a particular company event such as the annual meeting.  In light of this, IROs should also take steps to ensure that their board is appropriately updated on the proxy issues.

Other events that may promote a call from an activist investor could include poor stock performance, a change in corporate strategy, executive compensation and poor performance compared to your peers.  In my opinion, IROs should stay on top of (and keep the board apprised of) any changes to the company’s strategy and executive compensation.  As stock performance (in general and in relation to your peers) is not predictable and various factors can influence trading, it is not advisable to bombard your board or management with updates every few hours.  You can opt to inform them of any sharp declines/trends in a timely manner and reserve general commentary regarding the stock’s performance in your quarterly report.

Lastly, in addition to key issues, the board should know what the company’s general business objectives and strategies are and what information is in the public domain and available for them to discuss publicly.

INCREASE ROLE & MAXIMIZE BOARD EFFECTIVENESS
The panel also discussed some tactics IROs can use to help their board be aptly prepared when speaking with shareholders.  For example, having a member of the board attend analyst meetings will help them get in tune with the kind of questions the company is fielding.  Even further, it may be effective for the board to answer some of the questions at these meetings.  Executive compensation is a particular area where they could provide valuable insight – as executive compensation is set by the board – and their response may seem more credible and well-informed than that of management.

Further, as IROs become more involved with training the board and taking the lead on implementing and writing the board’s communication policy, they will get a sense of which board members are good communicators.  This is beneficial, as these particular members can be used to speak to shareholders in advance of proxy votes for example.

NEW COMMUNICATION CHANNELS
When shareholders reach out to the board, oftentimes they just want to be more engaged in dialogue with the company.  The increased use of social media has made it easier for shareholders to contact the company in general.  IROs should take note of what board members are using which social channels.  This should then be incorporated into the formal communications policy so there is no room for misinterpretation on how to deal with shareholders using social networks.

By taking a proactive stance in educating your board about good disclosure practices and taking the lead on training, IROs have an opportunity to control how their board interacts with shareholders.  This is beneficial on many fronts: it can alleviate any potential compliance issues for the company by having streamlined communication policies which specifically outline what the board can and cannot say; and it establishes the IRO as a credible source and go-to person in instances where there is confusion about how the board should deal with shareholders.

It doesn’t matter whether you’re dealing with retail or institutional shareholders.  Taking the time to ensure that your board is responsive and well prepared to handle investor inquiries has many benefits to you as the IRO and ultimately the company.

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We had a lot people visit our booth and those who registered for a demo were automatically entered in our draw for a chance to win an iPad or 1 of 3 iPod nanos.  Congratulation to all of the lucky winners:

iPad
Mary Beth Kissane, Walek & Associates

iPods
Wendy Kelley, Leap Wireless International
Alexia Taxiarchos, Hasbro
Albert White, The Cooper Companies, Inc.

There were a lot of great sessions and we hope you found our Twitter updates useful.  As there were so many sessions to choose from, we didn’t have much time to blog from the conference.  So over the next little while, we’ll be catching up – so stay tuned!

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Over the last couple of years we’ve been successful in working with our clients to create a customized approach that drives IR website traffic, expands content distribution and increase investor engagement. Over this time the Q4 platform has evolved and now can provide a true competitive advantage to public companies by expanding their reach, attracting investors and building better relationships.

These new features provide even greater capability for our clients to benefit from the web and the integration of social media into their investor relations efforts AND with the rise of web disclosure coming, our platform provides all of the tools required to be successful in the new world of online investor relations.

The list of upgrades is below, you can also check out our new website at http://www.q4websystems.com to learn more.

We hope you like them!

Darrell Heaps

UPGRADES NOW AVAILABLE

Simultaneous Web Publishing
Direct integration with Twitter,  Facebook and Bit.ly APIs allows for real-time simultaneous publishing to both of these platforms along with email alerts and RSS feeds. Real-time simultaneous web publishing alleviates compliance issues relating to selective disclosure so information can be accessed on all channels at the same time. Using RSS feeds to publish your content to Twitter and Facebook can result in various delays due to how RSS works and the reliance on third party services.

Real-time integration of social media content
Q4’s social media integration enhances client websites by automatically including content from YouTube, Vimeo, Slideshare and Flickr. Once content is published to any of the aforementioned sites, it is automatically pulled into your website and organized by tags.

Real-time Alert Filters
As press releases, presentations, events or reports are published through Q4, real-time alert filters read the content and distribute it automatically to email, Twitter and Facebook. For example, press releases can now be searched as they cross the wire in real-time and depending on the content, be sent to different email lists, your Twitter account and company Facebook page.

Tagging
Tags are like keywords that you can add to any content to make it easier to find later.  For example, during earnings as you add content such as events, presentations and reports you include a tag associated with that event such as Q110. This will then auto assemble the content into a Q1 earnings page, and any content you add to the site with the Q110 tag will automatically be added to this page.  Similarly, you can tag content with “Briefcase” and it will be automatically added to an investor briefcase page on the site. Tagging your content allows pages and lists throughout the site to be easily generated at any time.

Social Media Optimization
Using our software along with the web’s most popular social networks and communities we work with our clients to create a customized social media strategy.  We also provide ongoing support on the execution, ongoing management and monitoring of social channels. Working with our clients we have been able to drive IR website traffic, expand content distribution and increase investor engagement.

Approve Press Release via Email
As a press release crosses the wire, an email alert will be sent to specified individuals within your company for approval.  Once they view the title and confirm the release is correct they click on a link in the email which automatically sends it out to your email subscribers. This feature gives you an improved balance of automation and control over your content.

SEC filings
All of your SEC filings are now available in various formats such as Word, Excel, PDF, HTML, XBRL.  This allows current or potential shareholders the ability to download and analyze the information in their preferred format.

Online event Reminders
Visitors to your IR website can now easily subscribe to event reminders and also click to add to their outlook calendar with one click (iCal).

Interactive Analyst Center
Five years of financial information updated automatically from filings, plus ratios, customizable, interactive charts and company/industry specific Operational Drivers – all accessed from your IR website.

If you’re interested in learning more contact us today and we’ll setup a live product demo.

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There is a great lineup of sessions, but you won’t want to miss “Integrating Social Media into Your IR Program” on Monday, June 7th at 4:15 p.m.  Q4’s Co-Founder & CEO Darrell Heaps along with Laura Graves, Director Global IR, Cisco Systems and Robert Williams, Director IR, Dell – both seasoned IROs with extensive experience using social media as part of their IR programs, will provide insights to help IROs understand the role social media can play in their organizations, maneuver around potential pitfalls and learn the tips and tricks to create a solid, easy-to-manage online investor program.

For those of you who can’t make it, we will be providing regular updates on Twitter, Facebook and posting on our blog.

Register for a demo and win an iPod Nano or iPad!

Whether you are attending or not, if you register for a demo you’ll automatically be entered in a draw for a chance to win an iPad or 1 of 3 iPod nanos!

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Last year Slideshare launched a new category called ‘Investor Relations’.  Since the launch, public companies began posting a wide range of investor focused presentations, including quarterly reports, analyst presentations and operational updates.

Many of our clients publish their investor slides on SlideShare and embed them on their websites.  The benefit for these companies has been two fold, the first being roughly a 10X increase in the amount of views on these presentations vs. simply posting a PDF to their website.   Secondly, bloggers embed these presentations into their posts, which has helped our clients influence the downstream publishing of their news.

A very interesting trend has emerged with companies using Slideshare to announce acquisitions.  Most recently, HP’s acquisition of Palm and Symantec’s PGP and GuardianEdge.  In each of these examples the slides have been shared many times from the Slideshare site and embedded on numerous blogs.  Symantic tweeted about their acquisition slides on April 29th and currently has over 1200 views and has been embedded on three sites. Similarly, HP tweeted about their slides on April 28th and the presentation now has over 9000 views and has been embedded on 28 sites.

When a public company announces an acquisition it’s critical to provide context as to why the deal is a positive one. In both the HP and Symantec examples they have done a very good job at using Slideshare to support their other efforts.

In each case, they include a disclaimer slide at the beginning (compliance requirement) and then go into detail explaining the virtues of the deal using a combination of text slides and visual explanations of the benefits of the acquisition.

As we can see by the views and the number of embeds, HP and Symantec have provided a useful asset to journalists and bloggers to include the presentation in their posts, which in turn is read by investors.  A couple examples:

http://mashable.com/2010/04/28/hp-palm-analysis-webos/
http://www.palminfocenter.com/news/10037/hp-a-transformational-deal-for-the-mobile-market/
http://www.securityweek.com/content/symantec-acquire-pgp-corporation-and-guardianedge

HP and Symantec are just two of the most recent companies that understand that packaging their announcements in a visual and sharable format (like Slideshare) is an important method in helping shape market and investor perceptions.

I’m sure we’re going to see more of this in the near future.

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We are pleased to announce that we have partnered with Virtua Research to offer analysts and sophisticated investors the Interactive Analyst Center – a new standard of rendering a company’s financial data.

The Interactive Analyst Center was originally designed at the request of Agnico-Eagle Mines Limited with the purpose of providing investors and analysts the most advanced new suite of interactive financials and graphing tools, all embedded in a single, logical location — the investor section of a company’s website.

Some of the KEY FEATURES include:

• Excel like Presentation – for ease of use and accessibility
• Multiple Annual and Quarterly Data – for simplified, more contextual investor understanding
• Export to Excel – statements and data can be exported for simplified model building
• Interactive Graphs – build, select and graph interactive operational and financial ratios
• Links to Actual Filing Data – right-click any line item to view source documents
• Ratio Descriptions –  left-click any ratio for more detailed  information and formula

There are also many BENEFITS to making this feature available on your company website as it will:

• Increase your company valuation with best practices transparent disclosure
• Offer the interactivity of exporting to Excel up to 5 years of aggregated financial data
• Save time, effort and money educating existing and potential investors
• Improve control of your financial message for more consistent investor modeling
• Update your quarterly financials in real time for conference call “housekeeping” questions
• Provide new methods of visualizing financial relationships with interactive graphing tools
• Seamlessly integrates into any corporate or investor website

Click the button below to view a live demo.

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Q4 Web Systems and MUNCmedia have formed a strategic alliance that gives issuers the ability to deliver their investor relations message directly to over 90 million active investors.

The video below provides an overview of MUNC’s Retail investor communications network:

Engage Investors WHILE they are online looking at your peers from MUNCmedia on Vimeo.

To formally introduce this alliance, Q4 invites you to join us on Wednesday, May 5th from 4:00 – 5:00 p.m. EST to hear MUNCmedia’s Frank Lane, VP Client Services as he discusses the important role of a focused – targeted – news distribution campaign to an engaged buying retail investor audience.

MUNCmedia helps hundreds of companies find liquidity by targeting their messages directly to an active and interested financial audience at the exact moment they are online researching current investments and looking for new opportunities to expand their portfolio.

Please register here if you would like to learn how direct outreach to active retail investors has helped companies:

• Improve liquidity to ensure proper cash flow levels for continued operations and company growth
• Increase brand loyalty by increasing the probability of reaching potential new customers
• Stabilize volatile trading in their stock
• Reach an attentive audience of new active investors outside of the “institutional” channel
• Capture interested investor information in real-time

Register today for this free webinar and learn how pushing your news directly in front of engaged individual investors – consistently and frequently will increase investor awareness of your company and bring maximum impact to your company’s messaging.

If you have any questions that you’d like us to address please leave a comment below and we’ll be sure to answer during the webinar.

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