About Catherine Crofton
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Catherine Crofton is the Vice President of Sales and Marketing at Q4 Web Systems and is responsible for the development and implementation of the company’s sales and marketing strategy. Catherine has forged strong relationships with small, mid and large cap issuers and is an active member of the investor relations community.
A graduate of Ryerson University, Catherine has more than 20 years experience in sales and marketing communications. She has worked in business development and strategic consulting capacities for some of Canada's most prestigious marketing firms. Her strategies have been implemented by prominent organizations, including Bell Canada, Scotiabank, HP Canada and U.S., RBC Financial Group and Labatt Breweries of Canada.
Prior to joining Q4, Catherine was Executive VP, Business Development and then President at Weave Communications, where she was responsible for developing a research and a best practice approach to online IR communications.
Catherine maintains an in-depth knowledge of securities regulation and disclosure-related issues. She leads our IR best practice research, is an active member of a number of Toronto-based industry and professional associations and serves as a panel judge for one of Canada’s oldest and most prestigious corporate reporting awards.
Posts by Catherine Crofton:
- CICA’s Corporate Reporting research documents highly valuable to IROs, 06 Jul 2009 in Awards& Best Practices
- Study Reveals CEO’s Are Social Media Slackers, 26 Jun 2009 in Social Media
- From NIRI 2009 – The Evolution of Financial Communication, 12 Jun 2009 in Best Practices& Social Media& Transparency
- Trends in Media and Technology – From NIRI 2009, 09 Jun 2009 in Social Media
- The Sky Isn’t Falling – The Economy Will Recover, 09 Jun 2009 in Conferences
- Web Disclosure Adoption On the Rise, 12 Feb 2009 in Best Practices& Transparency
- Who’s reading insider email? Nobody with Q4 PRESS!, 27 Jan 2009 in Uncategorized
- Corporations Need a Strategy for Twitter, 13 Jan 2009 in Uncategorized
- Securities Litigation & Enforcement – 2008 Review, 09 Jan 2009 in Legislation
- CICA 2008 Corporate Reporting Awards – Winners, 04 Dec 2008 in Awards& Best Practices



