New Q4 Whitepaper Public Company Use of Social Media for Investor Relations: Part 4 Corporate Blogs
5 December 2013
Use of corporate blogs for Investor Relations continues to see significant growth.
Over the last five years, Q4 Web Systems has performed research and analysis of public company use of social media for Investor Relations, producing whitepapers and providing examples of best practices. Evidence continues to support the fact that many public companies see value in using social media to increase awareness and engage with key constituents.
In 2013, we added over 100 new companies that use social media to our research sample, and performed a comprehensive data scrub, replacing delisted, merged and acquired companies – bringing our sample to a total of 890 public companies. In this fourth paper in the 2013 series on social media use for Investor Relations, we have found that the use of corporate blogs continues its upward trend. Growing 5% since last year, a full 38% of public companies now use a corporate blog, and 32% use them for Investor Relations purposes, up a significant 14% from our 2012 study (and a whopping 22% from two years ago).
This whitepaper provides five in-depth case studies that examine these companies’ corporate blog best practices, with over 30 new screen shots, to give you a comprehensive look at how IROs are taking advantage of these visual social tools.
Get our FREE whitepaper today to learn how to engage with investors by:
- Providing insight and commentary to news, industry developments and the company.
- Using the blog to solicit questions from shareholders in advance of company events.
- Posting videos and photographs to provide additional context.
- Providing a “Discussions or Commenting Policy.”
- Adding a bio and/or avatar of the main contributor(s) to the blog.
- Emulating the look and feel of the corporate website, and linking to other social media tools.