How Q4 Integrates Twitter and Facebook APIs with Corporate Websites

14 March 2011

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IR Web Report recently wrote a blog post that explains how we work with the Twitter and Facebook API to allow our clients to easily share content published to their public website on both of these social networks.  An excerpt from Dominic’s post:

By using Application Programming Interfaces (APIs), which enable web services to exchange information, Q4 is giving its clients the ability to post new information on their corporate websites while simultaneously alerting investors to its availability on a growing range of other sites.  The approach is more secure and eliminates the typical delays and uneven access investors experience today when companies use PR wire services, feeds, email, or when they manually post information to a variety of websites and social network accounts.

We really appreciate the coverage and wanted to republish Darrell’s demo of how it all works:


We also thought we would take the opportunity to reiterate a few other key points on the features:

Authentication

We use Oauth for authentication, which is done by the client inside of Q4 Web. Once connected the client can then tweet in a number of different ways:

  1. Adhoc – At anytime clients can click “Send to Social Media” and in the pop-up Tweet or post to Facebook.
  2. Published web content – Any content published to the public website can be easily shared to Twitter and Facebook. When clicking the item, the system grabs the page title, creates a bit.ly link and adds any preconfigured hashtags. Clients can then customize the message before sending it to Twitter.
  3. Automated Alert Filters – Q4 Web has a wide array of alerts such as press releases, presentations, reports and events. Each alert type has it’s own template so they can be customized and improved for all types of automated alert content. They can also be configured to automatically post to Twitter. For instance, rather then just being the press release title, the automated tweet can say “just posted our latest news “[press release title]” http://bit.ly #hashtag” and the system will auto truncate the press release title.

Automated press releases can also be filtered based on keywords or other identifiers in the press release. This allows the client to filter out certain types of releases they may not want in their Twitter feed.  For example if a company has a Twitter account strictly for IR content they may not want product press releases to be shared to Twitter, which is easily accomplished using the filters.

Other settings:

Permissions

Standard configuration is that only publishers (those that can approve content to display on the live site can Tweet). Authors and other types are restricted from configuring or updating content on Twitter and Facebook from inside Q4 Web.

Other APIs

  • YouTube – client upload videos to YouTube and automatically embed on their site.
  • Vimeo – same as YouTube.
  • Flickr – upload and tag photos on Flickr and automatically arrange in gallery on the website.

If you’d like to learn more leave a comment below or contact us for demo.

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