This is such an excellent presentation from Paul Adams a User Experience Researcher at Google, that we have decided to share it on our blog.

It is quite long but gives some great insights into lessons learned from increased adoption of social networking.  The presentation is grouped into the following six ideas:

1. The shift from the web to the social web.
2. The real life social network. How people are connected offline, and what that behavior means for their behavior online.
3. Relationships. We all have very different relationships with the people in our life and designing for them is very different.
4. Influence. How people influence each other, and how that is driven by the structure of our social network.
5. Identity. Why identity is a cornerstone of the web.
6. Privacy. Why it’s critical to give people control over their data.

Related posts:

1. Your Life as an Annual Report
2. Q4 Announces New Upgrades Focused on Real-Time Integration of Social Media
3. Q4 Integrates StockTwits and Expands Real-Time Social Distribution
4. FTSE100 Online Audience Report: How social media affects FTSE100 corporate web sites
5. An IR perspective “Equity Research in the Age of the Web”

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