On February 14, Darrell Heaps, our co-founder and CEO, and one of North America’s leading authorities on social media for IR hosted a guided tour of “The Current State of Social Media” webinar in which he walked through a current snapshot of what’s happening in the use of social media for IR and why it’s important to your investor relations program. Here is the full replay of the session and the Q&A, it’s 1hr15mins long:

During the session participants were provided with an interactive demonstration of how social media is helping other public companies mitigate share value erosion, dramatically increase their website traffic and broaden their reach to potential investors.  As part of his guided tour he also revealed:

• Which social networks are being adopted by companies for IR first and why.
• How these companies are using social networks and deriving value from them.
• Tips to enhance engagement and streamline quarterly reporting.

Darrell’s presentation was loaded with over 50 examples and case studies of how public companies are using social networks like Facebook, Twitter, LinkedIN and blogs to enhance their IR program.

If you’re thinking about if, when and how to integrate social media with your investor relations program, you should watch the video version of the presentation.

I’ll also be providing an overview of the session with lots of links in an upcoming blog post…stay tuned!

Sheryl

Related posts:

1. The Current State of Social Media and Investor Relations – FREE Webinar
2. Q4 Whitepaper: The Current State of Social Media & Investor Relations
3. Webinar Replay – Social Media and Investor Relations Trends
4. Webinar Replay – Monitoring Social Media for Investor Relations
5. Q4 Whitepaper: Public Company Use of Social Media for Investor Relations – Summer 2010

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