Comments on: TVI Pacific Discusses ROI of using Social Media for IR

By: IR Website Best Practices Webinar Wrap-Up | Q4 Blog

IR Website Best Practices Webinar Wrap-Up | Q4 Blog — Tue, 19 Jan 2010 17:45:54 +0000

[...] • We are seeing an increase in the number of issuers integrating social media with their website. For example, Embraer offers a dedicated IR 2.0 page accessible through a panel that’s universal to their investor section. • Verizon is another example and they break down their social media channels by business units and information types including corporate and investor relations. • Small cap social media ROI case study: TVI Pacific: o Initial objective to use social media (with other tactics) to help increase company awareness and engage stakeholders. o Initial strategy began with a website redesign with prominence to social media through a “Connect Us” section. o I recently interviewed Rhonda Bennetto, TVI’s Executive Director Investor Communications on some preliminary findings of integrating social media into their broader communications strategy. Click here to read the interview. [...]

By: Darrell Heaps

Darrell Heaps — Thu, 14 Jan 2010 17:18:55 +0000

Thanks Ryon, you too! When you have enough data from your work with Axion we’d love to do an interview to learn about the return on investment.

By: Ryon Harms

Ryon Harms — Tue, 12 Jan 2010 19:17:56 +0000

Great case study Darrell. And fantastic results, Rhonda. I am working with a client (Axion International)and we’re starting to see similar results. We also started a blog (www.axih.webir.com)to compliment the Twitter and Facebook accounts. I’m very happy with the results thus far. It is a process however and it can take a bit before it takes off. Keep up the great work!