An article in IR Alert featuring an interview with Q4’s CEO and Co-founder, Darrell Heaps, was issued today. The interview includes Darrell’s commentary on the increased adoption of Twitter by public companies and how they are specifically using it for Investor Relations (IR). He also provides his thoughts on the future of Twitter within IR and other social media developments he foresees on the IR horizon in 2010:

The social nature of the Web will continue. Facebook, Twitter, blogs and so on will continue to dominate and affect how the Web is used. Looking into 2010 and 2011, we will see more companies and IR departments embrace these tools and drive value from them. Those companies will benefit by taking early steps once the risk side is addressed. We will see a greater adoption rate of these tools, and there will be a lot of companies coming out to provide tools to help companies get the most out of the Web market.

There are a lot of great insights as well as what he deems as the three biggest mistakes a public company can make on Twitter and social media in general. Click here to read the entire article.

Related posts:

1. Webinar Replay – The Current State of Social Media and Investor Relations
2. Examples of small and large companies using Social Media in Investor Relations
3. Q4 Whitepaper: Public Company Use of Social Media for Investor Relations – Summer 2010
4. TVI Pacific Discusses ROI of using Social Media for IR
5. Q4 Whitepaper: Public Company Use of Social Media for Investor Relations – Part 2 Facebook

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