NIRI Twin Cities – IR in the Age of Social Media Wrap-up
Earlier this week, Darrell Heaps, Q4’s Co-Founder and CEO participated in a panel discussion entitled “Best Practices for Using Social Media to Communicate Material Information”. The event was put on by the Twin Cities NIRI Chapter in downtown Minneapolis and was co-sponsored by the Dorsey & Whitney Law Firm. Other panelists included Jonathan B. Abram and Melissa Krasnow both Partners with Dorsey & Whitney LLP and was moderated by Barbara Doyle, Vice President, Investor Relations at Lawson Software, Inc.
We had intended to write a follow up post that summarized the event, but IR Magazine beat us to the punch with “IR in the age of social media” . Rather than duplicate the post we thought we’d just point you to their blog.
Here’s a quick quote by Darrell:
‘The risk posed by social media for your company … exists whether you participate or not,’ observed Darrell Heaps, CEO of Q4 Web Systems, an IR website and communications firm out of Toronto. ‘If you’ve ignored social media and said there are too many risks, we‘re not going to get involved, then you are putting your company at higher risk … than if you know how to use the tools. The market doesn’t care whether or not you’re there. They’re going to use the channels that are most readily available to them to put their message out.’
Read the full post on IR Mag’s blog “IR in the age of social media”. Thanks to Brad Allen for the great write up.
Related posts:
- NIRI Cleveland – Social Media and IR Wrap Up – Top 5 Take Aways
- Social Media and IR Trends Webinar Wrap-Up
- Trends and Best Practices in Online Communications and Social Media in Corporate IR
- From NIRI 2009 – The Evolution of Financial Communication
- Q4’s CEO Discusses all things Twitter, Social Media and Investor Relations
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