Comments on: Study Reveals CEO’s Are Social Media Slackers

By: Catherine Crofton

Catherine Crofton — Wed, 01 Jul 2009 14:36:40 +0000

Hi Doug,
Thanks for your comment. Certainly CEOs from smaller, lesser known companies have a great deal to gain by being involved in social media, while in Fortune 100 companies, active SM participation is likely handled by other members of the executive team. Both approaches can still foster better relationships with stakeholders.

And yes, all corporate communications must be considerate of compliance and regulatory requirements.

By: links for 2009-06-29 | Estate of Flux

links for 2009-06-29 | Estate of Flux — Tue, 30 Jun 2009 01:02:51 +0000

[...] Study Reveals CEO’s Are Social Media Slackers | Q4 Blog (tags: socialmedia IR) [...]

By: Doug Cornelius

Doug Cornelius — Sun, 28 Jun 2009 18:17:13 +0000

I agree with your answer it depends. For a Fortune 100 company, probably less so than a smaller company that needs to connect with its customers. It also depends on the CEO. In looking at the list of the Fortune 100, there are not many interesting people on that list. They gave up a lot to get that position and its probably the last job they are going to have.

You need to be cognizant of the compliance and regulatory issues. But they can be dealt with, just as they can be dealt with in any corporate communication.