Comments on: IR Website Best Practices Webinar Wrap-Up

By: Tom Allinder

Tom Allinder — Tue, 26 May 2009 15:51:34 +0000

Great list here… I have worked IR with companies for 11 years now. The most significant problem the small and microcap companies have is their inability to see things from the investor’s side. No information or long text based information does little to create any enthusiasm. People think in pictures and I think video and slide presentations go a long way to bridging the gap.

Another big item I am always working on is: engaging the investment community and building a dialog with people as people. This is to say that companies must engage with people as people and not as companies.

By: Q4 IR Website Best Practices Presentation and Video now available on Website | Q4 Blog

Thu, 21 May 2009 20:54:38 +0000

[...] As you may know, Q4 conducted a webinar a couple of weeks ago on IR Website Best Practices. The main theme was ‘Avoiding the 5 Barriers to Effective Communications‘: [...]

By: Sheryl

Sheryl — Tue, 05 May 2009 20:57:32 +0000

Thanks George – it’s Sheryl Joyce from BMI…I recently started at Q4 and actually wrote the wrap up (for some reason my name isn’t showing beside this particular blog).

At any rate, I couldn’t agree with you more….this is one of the best ways to package all the relevant information to make it easier to guide a potential investor through all the reasons why they should become a shareholder. In my experience, if I have to search for the information on a website, I quickly lose interest and usually never look back.

By: AGORACOM - George

AGORACOM - George — Mon, 04 May 2009 11:37:17 +0000

Great list, Darrell. Of the 5 points you mentioned, I really believe this one was the most important:

“an IR index page that has a section entitled “Why Invest”. One company quite plainly had “Why Invest” as its first link in its left hand navigation on the homepage which had a dropdown menu that linked to “Understanding Our Business” (which included strategy), “Key Performance Drivers” and “History of Our Growth”.”

Information is paramount but companies need to sum it all up for investors and give them “the pitch”. “Here is why you should invest in our company” is invaluable and should be incorporated into every investor relations section.

Otherwise, you have to hope an investor has the time to go through all of your information and the ability to put it all together. This isn’t very likely, especially for new potential investors.

Regards,
George