Investor Relations Website Best Practices for Small Caps
Yesterday Catherine Crofton delivered our first webinar regarding removing the 5 barriers to an effective investor relations website. I come from a web development and media background so I was a bit green to all this IR stuff when I started at Q4 a couple of years ago. Needless to say I’ve been schooled the hard way and have learned internally and from our customers what issuers need to say to their investors.
One of the questions that stood out to me from yesterday’s webinar was when an attendee asked if we had any samples to show how small cap companies are leveraging the IR website best practices Catherine was speaking about. Catherine had shown great examples from some larger companies, namely, Nexen and Potash and explained how they have done a great job of conveying their messaging as well as making it easy for their audience to find information quickly.
Although I can’t share some of the examples from the projects we haven’t launched yet, I can say that part of our project process at Q4 is to help clients realize these best practices through using our modules which have been designed with IR best practices in mind. Throughout our implementation process, we work with our clients to help them improve their IR websites and apply best practices to their site. In the past we have primarily focused on migrating our client’s websites to our platform when they join the family and applying these best practices is now an additional service included with our implementation process.
Since our Spring 09 release, we’ve added Full-Text RSS feeds for news, presentations and events, Share This social sharing which allows any page to be shared through all the social networks, Investor Briefcase, Page-specific meta data and host of of other improvements to our IR website product – that all our clients receive automatically!
Of course we’ve always had email alerts, stock quotes, press release feeds and all the basic IR required items but we’re taking a different approach and simply using these best practices to not only make the IR section better, but to make the overall website better.
Look for a follow-up in a week or so when we launch some before-and-after shots of what we’ve done for a couple of new clients that are in development.
Related posts:
- IR Website Best Practices Webinar Wrap-Up
- Webinar Replay – IR Website Best Practices
- Q4 IR Website Best Practices Presentation and Video now available on Website
- IR Website Best Practices Webinar Wrap-Up
- IR Website Best Practices – FREE Webinar
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Best Practices, Clients, Customer Service, Transparency, XBRL
