Comments on: A Great Social Media Release Example

By: John Tindale

John Tindale — Wed, 03 Dec 2008 03:57:38 +0000

I worked for a college paper in the early 90s and I used to hate wading through the PRs. I think that this will breathe life into the press release, and I’m a little surprised it has taken this long.
I also like the way you distinguished between twitter as a whole, and your network on twitter because there is a clear difference.

By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin

Goodness Gracious, Great Blogs of Fire! » The Buzz Bin — Tue, 02 Dec 2008 15:10:51 +0000

[...] media press release (SMR) is a more powerful marketing tool than the traditional text release. “What better way to market your company than through a concise press release that includes a 2-min… asks Jason. Visit Q4Blog for SMR details and to see a great [...]

By: Jason Kintzler

Jason Kintzler — Wed, 26 Nov 2008 18:47:31 +0000

@scott maybe I should clarify to help others understand the differences…
The services you mention are *distribution* services, not designed for the social web. Most services only offer embeded (non-printable) images to be distributed, etc. We integrate social apps for the SMR creators to utilize and then share them these ways as well.

Besides, PitchEngine let’s PR pros do all that for stuff (above) for free. (PR Web costs at least $200 per release to include video and other assets.) Also, our releases are comment enabled and can be directly tweeted to from the smr itself. Other services only offer bookmarking on social sites.

You must look at this from the PR pros perspective, it’s as much about cost and ease of use as it is about the reader who receives he release. For media, we’ve created a custom feed creator which allows them to search, filter and subscribe to relevant PR pitches.

In short, the old methods of PR distribution have their place, at least for now. And to Jason’s point, investor relations is no exception – changes are coming, and they won’t come in the form of traditional methods.

By: GE uses corporate blog to disclose information to investors | Q4 Blog

GE uses corporate blog to disclose information to investors | Q4 Blog — Wed, 26 Nov 2008 18:20:39 +0000

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By: Scott Buble

Scott Buble — Wed, 26 Nov 2008 02:42:56 +0000

While it looks nice, it doesn’t really offer anything over similar releases that PRWeb, BusinessWire and others offer. For example, they also offer:

* Print it
* Email it
* Share it through social networks
* Videos
* Related links
* Press contacts
* Overview of the release
* Images

Additionally, compared to the likes of PRWeb and similar, Pitch Engine seems to have a far reduced reach. I notice that they reach Google News, but free services like PRLog, SanePR, 24/7 News Releases, 1888 Press Release and others offer this as well.

Don’t get me wrong – Pitch Engine seems a decent idea but it doesn’t strike me as being the perfect channel yet.