[9 Jun 2014 | One Comment | ]
Q4 Launches Real-Time Investor Behavior Analytics for IR Websites

New Product Provides Real-Time Investor Analytics to Global IR Teams.
LAS VEGAS – Q4 Web Systems (Q4), the leading provider of IR websites, social media and mobile solutions for public companies, today launched Q4 Analytics – a new product designed to provide real-time investor behavior analytics for investor relations websites.
The product provides various infographics and interactive charting options to provide a quick snapshot of investor behavior. It also provides IR teams the ability to understand which financial institutions and companies are accessing their IR website and what content they are reading …

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Best Practices, Featured, IR Websites »

by [28 Aug 2014 | No Comment | ]
Q4 Website of the Week: Taubman Centers – Social Media Newsroom

Here at Q4 we review, evaluate, build and host a massive amount of corporate and investor websites. To help share what we consider to the best out there, we’ve created a new series for the Q4 blog called “Q4 Website of the Week”. This will be a regular feature, and will focus on a broad range of companies (both clients and non-clients) and how they are using the web effectively.
For our first post in this series, we’d like to highlight Taubman Centers and their news section. What makes Taubman’s news section …

Best Practices, Big Data, Clients, Featured, sell-side »

by [18 Aug 2014 | No Comment | ]
Getting to know your online neighbourhood with your website’s analytics

Since the launch of our new Q4 Analytics product for all Q4 Web clients a couple months back, we have had an excellent opportunity to work with our clients to dive deep into their site analytics and get them better acquainted with their online community. Using Q4′s Big Data capabilities, our clients are able to get a 360º view of the user activity on their website.
IROs are always looking to get a more in-depth understanding of their investor community and what kind of content their unique group is engaging with the most. …

Best Practices, Featured, Reporting »

by [12 Aug 2014 | No Comment | ]
Don’t just report your results, tell your story (part III)

Guest contributor Rob Berick, managing director at Falls Communications, shares his third and final post on enhancing reporting and communication through corporate storytelling. See part 1 & part 2
As I mentioned last week, there is an art and science to storytelling.
The art of corporate storytelling
Investors are looking for greater context and insight into the business as they have neither the time nor the patience to unpack a company’s value proposition in today’s data-driven, technology-accelerated global markets. They are looking for what Simon Sinek refers to as the why – and the how …

Best Practices, Featured, Social Media »

by [31 Jul 2014 | No Comment | ]
6 ways to make the most out of your corporate blog: Episode II [The Phantom Blog]

A couple of weeks ago, we shared our first 3 tips to make the most out of your corporate blog. Most of those tips had to do with changing the way you approach content so that you are able to regularly update your blog while keep the focus and messaging geared towards a corporate audience. The next 3 tips continue along the same lines to help you maintain a varied and rich corporate blog.
A picture is worth a thousand words
While written content is essential to the blog format, there are …

Best Practices, Featured, Reporting »

by [30 Jul 2014 | No Comment | ]
Don’t just report your results, tell your story (part II)

Guest contributor Rob Berick, managing director at Falls Communications, shares his second in a series of three posts on enhancing reporting and communication through corporate storytelling. See part 1 here.
So… why is corporate storytelling so important, particularly within investor relations?
Simple – “[stories are] how we make [and] justify our decisions.”1 “[W]hen facts and information are framed by a compelling story, you’ll not only hold the attention of your audience, but you’ll also make the information presented more memorable.”2
According to the U.S. Defense Advanced Research Projects Agency (DARPA), which has spent millions of …