[9 Jun 2014 | No Comment | ]
Q4 Launches Real-Time Investor Behavior Analytics for IR Websites

New Product Provides Real-Time Investor Analytics to Global IR Teams.
LAS VEGAS – Q4 Web Systems (Q4), the leading provider of IR websites, social media and mobile solutions for public companies, today launched Q4 Analytics – a new product designed to provide real-time investor behavior analytics for investor relations websites.
The product provides various infographics and interactive charting options to provide a quick snapshot of investor behavior. It also provides IR teams the ability to understand which financial institutions and companies are accessing their IR website and what content they are reading …

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Best Practices, Featured, Social Media »

by [31 Jul 2014 | No Comment | ]
6 ways to make the most out of your corporate blog: Episode II [The Phantom Blog]

A couple of weeks ago, we shared our first 3 tips to make the most out of your corporate blog. Most of those tips had to do with changing the way you approach content so that you are able to regularly update your blog while keep the focus and messaging geared towards a corporate audience. The next 3 tips continue along the same lines to help you maintain a varied and rich corporate blog.
A picture is worth a thousand words
While written content is essential to the blog format, there are …

Best Practices, Featured, Reporting »

by [30 Jul 2014 | No Comment | ]
Don’t just report your results, tell your story (part II)

Guest contributor Rob Berick, managing director at Falls Communications, shares his second in a series of three posts on enhancing reporting and communication through corporate storytelling. See part 1 here.
So… why is corporate storytelling so important, particularly within investor relations?
Simple – “[stories are] how we make [and] justify our decisions.”1 “[W]hen facts and information are framed by a compelling story, you’ll not only hold the attention of your audience, but you’ll also make the information presented more memorable.”2
According to the U.S. Defense Advanced Research Projects Agency (DARPA), which has spent millions of …

Best Practices, buy-side, Featured, irchat, sell-side, Social Media »

by [25 Jul 2014 | No Comment | ]
A Quick Recap of NIRI’s Social Media use for IR Webinar

The other day, NIRI hosted an excellent webinar on social media strategies for investor relations. For anyone who did not get the opportunity to attend this informative discussion, we strongly suggest you check out the archived webinar here.
The webinar was unique in that NIRI was able to cull together a diverse panel to really highlight all the different perspectives surrounding social media and IR. Dennis Walsh, Vice President at Sharon Merrill, moderated the discussion. Walsh has long been a proponent of social media use for investor relations and was the …

Best Practices, Featured, Reporting »

by [23 Jul 2014 | One Comment | ]
Don’t just report your results, tell your story (part I)

This is a new post from guest contributor Rob Berick, Managing Director at Falls Communication. This is the first in a series of three posts on enhancing reporting and communication through corporate storytelling.
Storytelling is a lost art in the business world.1
No place is this more apparent than within the realm of investor relations, where finance executives and their legal advisers now manage the narrative for investors at many companies.2 It’s fair to say that as bright as these seasoned professionals may be, trained corporate storytellers they most often are not.
The exposure this …

Best Practices, Corporate Governance, Featured, irchat »

by [16 Jul 2014 | No Comment | ]
Fighting Back: Getting Tough with Shareholder Activists Through Investment Branding (part III)

This is the third and final post from guest contributor Robert G. Berick, Managing Director at Falls Communication in his series on Shareholder activism and Investment Branding. Find his previous posts here: Part 1 & Part 2 
One thing is certain – few companies today are immune to activist attacks.1
From where I sit, it’s now a question of when – not if – you will have to deal with this issue as more and more funds are looking for opportunities to agitate for near-term gains. So… just as companies and their lawyers …