An effective IR strategy has many components.  Such as setting measurable short and long-term goals and objectives and developing strategic messages and tactics to deliver the program.  The plan must also be monitored to measure its effectiveness and fine-tuned as needed.
Short and long-term goals and objectives can include identifying investors who are interested in your sector and/or known to have invested in your peers to meet with over the course of the year. (Although making sure you also meet with your current investors should also be a priority).
Okay, so you …

The IR Magazine Canada Awards is being held next week at the Royal York downtown Toronto.  You can read more about the event here: http://bit.ly/wHEWtu.
Every year, we, at Q4 look forward to networking and the amazing show put on by @irmagazine.
We’d like to take this opportunity to congratulate our clients who have been nominated:
Grand prix for best overall investor relations – large cap (C$10 bn and over)
Goldcorp
Best investor relations officer – large cap
Goldcorp
Best IR by a CEO – large-cap
Goldcorp
Best IR by a CEO – mid-cap
Intact Financial
Best financial reporting
Goldcorp
Best investment community …

Following on our recent announcement of our Investor Relations iPad and iPhone apps, I’m please to report that last Friday we launched an iPad investor relations app for Stanley Black and Decker.
The Stanley iPad app supports landscape and portrait views, Stanley’s latest news and stock price, ability to subscribe to their podcasts, videos from their 2010 Year in Review as well as other IR information. This is our second IR app that has been posted to the App Store with the first being for Avion Gold Corporation
One question we get …

Advisors understand that social media is one of the fastest growing communications channels in the world. Social networks improve the ability of financial advisors to increase the amount of clients under management as well as increase their interaction and visibility with them. Unfortunately financial advisors still struggle to adopt and maximize social media and its benefits. Our study points out many of the challenges faced by financial advisors in utilizing social media, but it also seeks to emphasize the reasons behind these struggles while offering advice to help the financial …

We have many conversations with IROs and often get asked: how do I get started with social media? What’s the ROI? How much time is needed to keep the channels populated with content? What are the risks?
All of the aforementioned are important considerations. A recent article I read posed 6 questions for companies to think about before getting into social media: http://smallbiztrends.com/2012/01/social-media-ready.html.
The article was not necessarily public company specific, but I thought the ideas presented would be valuable to share with IROs. That said, I’m going to …